[Ads-l] antedating "pic"

[Laurence Horn]

> On Apr 30, 2015, at 6:38 PM, ADSGarson O'Toole <adsgarsonotoole at GMAIL.COM> wrote:
> 
> JL wrote:
>> The same guy who mentioned "Tappa Kegga Bru" (it was 1975) also cited "I
>> Phelta Thi."
> 
> A match in Google Books suggested that "Tappa Kegga Bru" appeared in
> the "National Lampoon" circa 1973.
> 
> Many years earlier a fraternity publication printed the phrase. Yet,
> an acknowledgment pointed to an even earlier appearance in The
> Progressive.

Seems plausible, considering how much beer got drunk (not to mention how many fraternity members) in frat houses in Madison, home of The Progressive at least back then.

LH
> 
> Date: May 1942
> Periodical: The Deke Quarterly, Volume 60
> Note: Issued by the Council of Delta Kappa Epsilon
> Section: Editorial,
> Start Page 39, Quote Page 39,
> Database: HathiTrust Full View
> 
> https://urldefense.proofpoint.com/v2/url?u=http-3A__hdl.handle.net_2027_mdp.39015086619163&d=AwIBAw&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=wFp3X4Mu39hB2bf13gtz0ZpW1TsSxPIWYiZRsMFFaLQ&m=NvbtajWG17PnleP1bCeFtWkIqJ9lgeB8wjCZb7q3GY4&s=Bd06Omu_-r5QpKa9VibghBwZyCf6o-byYPxLgZHZ9YE&e= 
> https://urldefense.proofpoint.com/v2/url?u=http-3A__hdl.handle.net_2027_mdp.39015086619163-3Furlappend-3D-253Bseq-3D5&d=AwIBAw&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=wFp3X4Mu39hB2bf13gtz0ZpW1TsSxPIWYiZRsMFFaLQ&m=NvbtajWG17PnleP1bCeFtWkIqJ9lgeB8wjCZb7q3GY4&s=vHtQXyJRn8iE4wwDezqG8y-lXMIxp7Fyw6CkxtASqhk&e= 
> 
> [Begin excerpt]
> Hell Week
> 
> Ernest L. Meyer, writing in the Progressive of
> March 7, makes a remarkable case for the elimina-
> tion or regeneration of "Hell Week." We are lifting
> Mr. Meyer's comments almost bodily as there are no
> exhortations or aphorisms that we can add to his
> panegyric:
> 
> "A few days ago the press was enlivened by a
> story from a southern college town. One of the col-
> lege fraternities, the story said, had shocked the citi-
> zens by compelling a freshman initiate to walk down
> the public streets while wearing nothing but a look
> of imbecile pleasure at the prospect of soon becoming
> a full-blown Tappa Kegga Bru.
> [End excerpt]
> 
> Garson
> 
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