[Ads-l] TV ad: How to invent a new word accidentally

Ben Zimmer bgzimmer at GMAIL.COM
Thu Aug 20 03:38:40 UTC 2015

Here's the ad in question (from Lowe's):


On Wed, Aug 19, 2015 at 11:26 PM, Wilson Gray wrote:
> The "new word" is _phisticated_, which gets about 234,000 hits. Back in The
> Lou, we had a term, _fisticate with_. Its meaning was, "fiddle with/fuck
> with a person or a thing." The UD has a couple of its usual, random,
> fake-ish definitions and there's a cite at
> http://www.wordsandphrasesfromthepast.com/blog/fisticate
> from 1629 that's possibly, if not probably, "so fisticating" <
> "sophisticating."
> Youneverknow.

The American Dialect Society - http://www.americandialect.org

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