[Ads-l] TV ad: How to invent a new word accidentally

Ben Zimmer bgzimmer at GMAIL.COM
Thu Aug 20 03:38:40 UTC 2015


Here's the ad in question (from Lowe's):

http://www.ispot.tv/ad/7xPo/lowes-how-to-accidentally-invent-a-new-word

On Wed, Aug 19, 2015 at 11:26 PM, Wilson Gray wrote:
>
> The "new word" is _phisticated_, which gets about 234,000 hits. Back in The
> Lou, we had a term, _fisticate with_. Its meaning was, "fiddle with/fuck
> with a person or a thing." The UD has a couple of its usual, random,
> fake-ish definitions and there's a cite at
>
> http://www.wordsandphrasesfromthepast.com/blog/fisticate
>
> from 1629 that's possibly, if not probably, "so fisticating" <
> "sophisticating."
>
> Youneverknow.

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org


More information about the Ads-l mailing list