[Ads-l] on the WOTY watch--"unicorn" and "unicorn poaching"
bgzimmer at GMAIL.COM
Mon Aug 24 13:38:59 UTC 2015
Didn't have room to talk about that one in my WSJ column, but Paul
McFedries covered it on Wordspy around the same time:
On Mon, Aug 24, 2015 at 3:59 AM, ADSGarson O'Toole wrote:
> A single horn is now hopelessly passe. The Silicon Valley press
> demands ten-horned beasts: decacorns.
> Website: TechCrunch
> Title: There Is No Silicon Valley Crash Coming -- For A While
> Author: John Rampton
> Date: August 23, 2015
> [Begin excerpt]
> Additionally, the media points to the emergence of unicorns -- those
> companies valued at more than $1 billion, like Slack -- and now the
> "decacorns," which are those valued at more than $10 billion, like
> Uber (which has been given the illustrious valuation of $50 billion).
> [End excerpt]
> On Fri, Aug 21, 2015 at 12:34 PM, Ben Zimmer wrote:
>> On Fri, Aug 21, 2015 at 12:12 PM, Laurence Horn wrote:
>>> Ben will probably tell us that they've been around for a while, but I do
>>> like trying to guess at what someone (like me) who encountered "unicorn
>>> poaching" out of the blue would come up with for a meaning (perhaps
>>> the preferred way to prepare unicorns if you're a health-savvy consumer,
>>> perhaps with a garlic sriracha dipping sauce).
>> I covered tech "unicorns" back in March for my WSJ column:
>> (Now paywalled, but you can get around that by Googling for the
>> headline, "How Unicorns Became Silicon Valley Companies.")
>> More from me in this Fox Business interview:
The American Dialect Society - http://www.americandialect.org
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