[Ads-l] "click bait" in the fashion world?

Joel S. Berson Berson at ATT.NET
Fri Jan 23 00:47:09 UTC 2015

"Click bait" is defined as "(on the Internet) [and I assume in other 
media, such as print] content, especially that of a sensational or 
provocative nature, whose main purpose is to attract attention and 
draw visitors to a particular web page [or article, topic, 
etc.]"  See also Urban Dictionary and Wikipedia.

But in this teaser on the front page of today's New York Times, it 
seems to be used in a different sense:  "Wearable Looks / The trend 
is toward function over click bait in Milan, where fall-winter 
menswear from labels like Jil Sander is on parade. / PAGE E1"  (I 
don't find "click bait" in the article.)

I see "click bait" here as meaning fashion designs aimed at 
attracting the multiple, rapid clicks of the photographers' cameras 
at fashion shows (and not aimed at practicality).



The American Dialect Society - http://www.americandialect.org

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