[Ads-l] Underwear ad

Laurence Horn laurence.horn at YALE.EDU
Thu Jul 7 08:37:32 EDT 2016


Maybe this is just a Hail Mary, but isn't the below expression something beyond just "a biblical phrase...meaning children"?  I'm thinking more specifically of 

“Blessed art thou among women, and blessed is the fruit of thy womb, Jesus."

It would make for a colorful, although possibly edgy, commercial...

LH


> On Jul 7, 2016, at 12:04 AM, ADSGarson O'Toole <adsgarsonotoole at GMAIL.COM> wrote:
> 
> Charles C Doyle wrote:
>> Has anyone else always wondered whether the brand
>> name "Fruit of the Loom" intends to echo (bawdily?
>> sacrilegiously? subliminally?) the expression "fruit of the
>> womb"?
> 
> The following book mentioned the possibility of a connection between
> "Fruit of the Loom" and "fruit of the womb". Footnote number 33 was
> referenced, but the page showing footnote 33 was not visible in the
> Google Preview.
> 
> Year: 2014
> Title: Berkshire Beyond Buffett: The Enduring Value of Values
> Author: Lawrence A. Cunningham
> Publisher: Columbia University Press
> Database: Google Books Preview
> 
> [Begin excerpt]
> In 1851, Knight Brothers gave their fabric a homespun name, Fruit of
> the Loom, an innovation in branding decades before such marketing
> strategies became commonplace. (Some speculate that Fruit of the Loom
> was a play on the biblical phrase "fruit of the womb," meaning
> children. 33) In 1871, when the U.S. Patent and Trademark Office
> opened, the Knight Brothers were among the first of millions to
> register a trademark.
> [End excerpt]
> 
> Garson
> 
> 
> 
> On Wed, Jul 6, 2016 at 5:40 AM, Charles C Doyle <cdoyle at uga.edu> wrote:
>> Has anyone else always wondered whether the brand name "Fruit of the Loom" intends to echo (bawdily? sacrilegiously? subliminally?) the expression "fruit of the womb"?
>> 
>> 
>> --Charlie
>> 
>> ________________________________
>> From: American Dialect Society <ADS-L at LISTSERV.UGA.EDU> on behalf of Laurence Horn <laurence.horn at YALE.EDU>
>> Sent: Wednesday, July 6, 2016 1:53:33 AM
>> To: ADS-L at LISTSERV.UGA.EDU
>> Subject: Re: Underwear ad
>> 
>> ---------------------- Information from the mail header -----------------------
>> Sender:       American Dialect Society <ADS-L at LISTSERV.UGA.EDU>
>> Poster:       Laurence Horn <laurence.horn at YALE.EDU>
>> Subject:      Re: Underwear ad
>> -------------------------------------------------------------------------------
>> 
>>> On Jul 6, 2016, at 5:45 AM, Wilson Gray <hwgray at GMAIL.COM> wrote:
>>> =20
>>> "These Fruit of the Loom breathable underwear are perfect!"
>>> =20
>>> Once upon a time, this would have read:
>>> =20
>>> "This Fruit of the Loom breathing underwear is perfect."
>>> =20
>>> Oh, well.
>>> =20
>> Maybe the adperson was British.  Underwear (especially if it's on the =
>> same side) work(s) together collectively as a team, so it's like =
>> "Portugal are favoured over Wales in the semis".
>> 
>> LH
>> 
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