[Ads-l] have, n.

ADSGarson O'Toole adsgarsonotoole at GMAIL.COM
Sat Oct 15 15:01:39 EDT 2016


Here is a 2001 citation for the "nice-have" "must-have" contrast. (I
only searched the NewsBank Access World News database).

Date: March 1, 2001
Newspaper: The Record
Newspaper Location: Hackensack, NJ
Article: WIRELESS MAY BE THE WAY TO GO - WILL SLOW ECONOMY BENEFIT TECH FIRM?
Author/Byline: MARTHA McKAY, Staff Writer
Quote Page: B1
Database: NewsBank Access World News

[Begin exceprt]
Dobrinsky likes to say that wireless access is "a must-have for
corporations today as opposed to a nice-have." GoAmerica used to have
to explain the benefits of wireless to companies; "today, people are
coming to us," he said.
[End excerpt]

Garson

On Sat, Oct 15, 2016 at 2:30 PM, Laurence Horn <laurence.horn at yale.edu> wrote:
> Here's one from 2012:
>
> Exporting raw data into Excel may be a 'nice have', but then converting thousands of lines of raw inventory data into an executive summary may lead you to...
>
> from an actual book:
> ISO19770-1:2012 SAM Process Guidance: A kick-start to your SAM programme
>
> By Rory Canavan
>
> Googling "a nice have" pulls up others, although mostly false hits.
>
> LH
>
>
>> On Oct 15, 2016, at 4:49 PM, Ben Zimmer <bgzimmer at gmail.com> wrote:
>>
>> Interesting. "Nice have" appears to be a variation on nominal
>> "nice-to-have," which is contrasted in marketing speak with "need-to-have"
>> or (more traditionally) "must-have."
>>
>> Unless the marketing consultant actually said "nice-to-have" and JL
>> misheard it?
>>
>> On Sat, Oct 15, 2016 at 6:01 AM, Jonathan Lighter <wuxxmupp2000 at gmail.com>
>> wrote:
>>
>>> Marketing consultant on MSNBC:
>>>
>>> "Content has gone from being a nice have to people saying content is king
>>> to now [when] really content is air."
>>>
>>>
>>>
>>
>> ------------------------------------------------------------
>> The American Dialect Society - https://urldefense.proofpoint.com/v2/url?u=http-3A__www.americandialect.org&d=CwIBaQ&c=-dg2m7zWuuDZ0MUcV7Sdqw&r=wFp3X4Mu39hB2bf13gtz0ZpW1TsSxPIWYiZRsMFFaLQ&m=W-enlP5OJ4g1j-2GRriLkqbTqdRKGPZPPuqxeEVZgdg&s=JSOdgdOITrIfQOUddJNJCFG7pRCEl0l06AsGjZak-_k&e=
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

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The American Dialect Society - http://www.americandialect.org


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