[Ads-l] "ambush marketing" -- not in OED; probably 1988--

Joel Berson berson at ATT.NET
Fri Sep 9 21:04:42 EDT 2016

The practice by which a rival company attempts to associate its products with an event that already has official sponsors.

For 1982, snippet view from World's Fair - Volumes 2-8 - page 466.  Journal; probably an error, since the next quotation I find is 1988.

For 1988, Olympic Sponsorship vs. "ambush" Marketing: Who gets the gold?", by Dennis M. Sandler, David Shani.  New York, N.Y. : School of Business and Public Administration, Bernard M. Baruch College of the City University of New York, 1988.  (Citation from WorldCat; Google Books no preview)  There is also an article by the same title and authors in Journal of advertising research, v29 n4 (1989): 9-14.

Recently associated with charges against IOC member Patrick Hickey of Ireland, accused of "ticket scalping, conspiracy, and ambush marketing" (Boston Globe, today) in connection with the Rio Olympics.



The American Dialect Society - http://www.americandialect.org

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