[Ads-l] WTF > WT, euphemistic acronym clipping

Ben Zimmer bgzimmer at GMAIL.COM
Sun Jun 25 16:41:49 EDT 2017

See also the Wisconsin Tourism Federation, which changed its name to the
Tourism Federation of Wisconsin.


(I mention the World Taekwondo name change in the comments on the latter

On Sun, Jun 25, 2017 at 3:15 PM, W Brewer <brewerwa at gmail.com> wrote:

> <<  World Taekwondo Federation changes name over 'negative connotations' >>
>      The World Taekwondo Federation (WTF) has changed its name to World
> Taekwondo because of the "negative connotations" associated with its
> initials.
>      The organisation had used the previous name since it was established
> in 1973.
>      However, it felt in the "digital age" the slang of the old
> abbreviation was "unrelated to our organisation and so it was important
> that we rebranded to better engage with our fans".
>      The change was made before the start of the 2017 World Taekwondo
> Championships.
>      The event is taking place in Muju, South Korea.
>      "World Taekwondo is distinctive and simple to understand and
> reinforces the global nature of our sport," said World Taekwondo president
> Choue Chung-won.
>      "Our vision is taekwondo for all and as World Taekwondo we are
> confident we can build on our success to date and achieve that vision."
> http://www.bbc.com/sport/taekwondo/40391326     24 June 2017

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