[Ads-l] Nouning verbs again--the end game?

Laurence Horn laurence.horn at YALE.EDU
Wed Nov 8 19:55:09 EST 2017


> On Nov 8, 2017, at 7:44 PM, Jonathan Lighter <wuxxmupp2000 at GMAIL.COM> wrote:
> 
> Those ads have been on for a couple of years now.

Well, new to me.  Puts a whole different spin on “be on the go”.


> 
> 
> 
> On Wed, Nov 8, 2017 at 7:38 PM, Laurence Horn <laurence.horn at yale.edu>
> wrote:
> 
>> Charmin slogan (from their commercials):
>> 
>> ENJOY THE GO!
>> 
>> =================================================
>> I wasn’t sure I heard it right, so I Googled it up, and sure enough...
>> 
>> https://www.charmin.com/en-us/about-us/enjoythego
>> 
>> Life is full of little pleasures.
>> 
>> Watching the sunset. A hug from your kids. Walking barefoot in the sand.
>> 
>> And going to the bathroom.
>> 
>> Trouble is, you might not always take the time to enjoy these little
>> moments as much as you should.
>> 
>> Especially when it comes to going to the bathroom.
>> 
>> At Charmin, we want you to enjoy going to the bathroom as much as we do.
>> The relief. The calm. The clean. The joy. The pride.
>> 
>> And we believe you can’t do that if you finish it all off with the wrong
>> tissue.
>> Which is why we make a tissue that’s just right for everybody.
>> 
>> That's why Charmin users actually look forward to going to the bathroom;
>> why they enjoy being in there; and why they aren't afraid to show it.
>> 
>> Fact is...
>> 
>> We all go to the bathroom.
>> 
>> Those who go with Charmin really enjoy the go.
>> ============
>> 
>> So, not an SNL parody.  I suppose it could be worse (or better):
>> 
>> CHARMIN—IT’S THE SHIT!
>> 
>> (For commercials on cable only, of course.)
>> 
>> LH
>> 
>> ------------------------------------------------------------
>> The American Dialect Society - http://www.americandialect.org
>> 
> 
> 
> 
> -- 
> "If the truth is half as bad as I think it is, you can't handle the truth."
> 
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org


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