[Ads-l] Nouning verbs again--the end game?

Andy Bach afbach at GMAIL.COM
Thu Nov 9 11:33:05 EST 2017


> more than a couple of years. from my blog in 2010:
> 11/10/10: Enjoy the Go

https://arnoldzwicky.org/2010/11/10/enjoy-the-go/

"... That is of course socially useful, but the Charmin people are
primarily interested in their product as used for wiping behinds. I don’t
know if talking a lot about the pleasure of urination would have
disqualified candidates from the competition, or if failure to emphasize
the pleasure of cleaning up after defecation would have."

Just to note, I believe women use tp after urination so, I guess, they're
twice the market for Charmin that men are.

On Thu, Nov 9, 2017 at 8:14 AM, Arnold M. Zwicky <zwicky at stanford.edu>
wrote:

>
> > On Nov 8, 2017, at 4:55 PM, Laurence Horn <laurence.horn at YALE.EDU>
> wrote:
> >
> >> On Nov 8, 2017, at 7:44 PM, Jonathan Lighter <wuxxmupp2000 at GMAIL.COM>
> wrote:
> >>
> >> Those ads have been on for a couple of years now.
> >
> > Well, new to me.  Puts a whole different spin on “be on the go”.
> >
> >> On Wed, Nov 8, 2017 at 7:38 PM, Laurence Horn <laurence.horn at yale.edu>
> >> wrote:
> >>
> >>> Charmin slogan (from their commercials):
> >>>
> >>> ENJOY THE GO!
>
> more than a couple of years. from my blog in 2010:
>
> 11/10/10: Enjoy the Go
>
> https://arnoldzwicky.org/2010/11/10/enjoy-the-go/
>
>
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>



-- 

a

Andy Bach,
afbach at gmail.com
608 658-1890 cell
608 261-5738 wk

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org


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