[Ads-l] American sauce

Dan Goncharoff thegonch at GMAIL.COM
Fri Sep 1 14:05:12 EDT 2017


You may understand "97% fat-free" as meaning "97% of the fat that would
normally be found in this product has been removed", but that is not how it
is used. "97% fat-free" means "3% fat". Check a label.

DanG

On Fri, Sep 1, 2017 at 2:00 PM, James A. Landau <JJJRLandau at netscape.com>
wrote:

> On Thu, 31 Aug 2017 16:57:56 Zone + 0000 "MULLINS, WILLIAM D (Bill) CIV
> USARMY RDECOM AMRDEC (US)"
>          <william.d.mullins18.civ at MAIL.MIL> wrote:
> Subject: Re: American sauce
>
> >When I see "97% fat free," I mentally substitute "3% fat".
>
> "97% x-free" goes back to at least the slogan for Sanka (decaffeinated
> coffee) "97% caffeine-free".  The Wikipedia article on Sanka shows a 1932
> print ad for Sanka with that slogan.  https://en.wikipedia.org/wiki/Sanka
>
> Incidentally, I believe the original Sanka used a TCE
> (tri-chloro-ethylene) process, and TCE has been banned for years, with
> decaf makers using the Swiss Water Process, which might not use chemicals.
> Therefore the present-day Sanka may be more than 97% caffeine=free.
>
> I have no trouble understanding "97% fat-free" as meaning "97% of the fat
> that would normally be found in this product has been removed."
>
>    - Jim Landau
>
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