[Ads-l] Learnings

Dan Goncharoff thegonch at GMAIL.COM
Sun Sep 3 10:10:54 EDT 2017


https://blogs.wsj.com/moneybeat/2017/08/25/is-our-retailers-learnings/

"As the crisis in U.S. retail rolls on, companies are going to great
lengths to show investors they are doing something to avert disaster
<https://www.wsj.com/articles/abercrombie-loses-its-last-best-hope-1499705763>.
They are even making up words.

Retail executives from at least 14 companies have used the word “learnings”
during their second-quarter conference calls to emphasize their efforts to
turn their businesses around. The plural usage of the word is nowhere to be
found in Merriam-Webster.

Abercrombie & Fitch <http://quotes.wsj.com/ANF> Chief Fran Horowitz said
executives “continue to acquire learnings” from its more successful
Hollister brand, and American Eagle Outfitters
<http://quotes.wsj.com/AEO> brand
president Charles Kessler said the company hoped
<https://www.wsj.com/articles/the-problem-with-dissing-teen-retailers-1503508966?mod=djemheard_t>
to
“get some learnings” from new store prototypes. Urban Outfitters CEO Trish
Donnelly said her company aims to “refine [its] learnings” to return its
namesake brand to growth."
DanG

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The American Dialect Society - http://www.americandialect.org


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