[Ads-l] Englishnization

[Laurence Horn]

Well, as described, it is different from Anglicization or Englishing…

LH

> On Sep 3, 2017, at 10:16 AM, Dan Goncharoff <thegonch at GMAIL.COM> wrote:
> 
> Saw this this weekend:
> 
> https://www.wsj.com/articles/business-in-a-common-tongue-1503867971
> 
> On March 1, 2010, Hiroshi Mikitani, the chief executive of Japanese
> e-commerce giant Rakuten, used a video link to address a meeting of the
> company’s 10,000 employees world-wide. Speaking in English, he announced
> that Rakuten henceforth would be an English-only organization. In two
> years’ time, he said, every interaction, spoken and written, would be
> conducted in English—even among the 7,100 workers whose first and often
> only language was Japanese.
> 
> “Our goal is to catch up with the global market,” Mr. Mikitani said. He
> explained that a common language was the only way to share business
> knowledge quickly and effectively across Rakuten’s international
> operations. “Englishnization”—a term he coined—was an essential aspect of
> the company’s growth strategy, he said. The CEO further announced a
> draconian measure to enforce his new mandate: Employees who did not, within
> two years, score above 650 on the 990-point Test of English for
> International Communication would face demotion or dismissal.
> DanG
> 
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