[Ads-l] Englishnization

[Dan Goncharoff]

I don't see a problem.

On Sep 3, 2017 3:01 PM, "Wilson Gray" <hwgray at gmail.com> wrote:

> When do we start learning Chinese?
>
> [I’ve changed apps and even changed computers. But, _still_, I have this
> problem. I think. I can’t tell what other people see, of course. No one has
> complained, but I don’t know whether that means that others are being
> understanding or that others don’t see a problem. If it’s the former, thank
> you for your consideration.]
>
> On Sun, Sep 3, 2017 at 10:16 AM, Dan Goncharoff <thegonch at gmail.com>
> wrote:
>
> > Saw this this weekend:
> >
> > https://www.wsj.com/articles/business-in-a-common-tongue-1503867971
> >
> > On March 1, 2010, Hiroshi Mikitani, the chief executive of Japanese
> > e-commerce giant Rakuten, used a video link to address a meeting of the
> > company’s 10,000 employees world-wide. Speaking in English, he announced
> > that Rakuten henceforth would be an English-only organization. In two
> > years’ time, he said, every interaction, spoken and written, would be
> > conducted in English—even among the 7,100 workers whose first and often
> > only language was Japanese.
> >
> > “Our goal is to catch up with the global market,” Mr. Mikitani said. He
> > explained that a common language was the only way to share business
> > knowledge quickly and effectively across Rakuten’s international
> > operations. “Englishnization”—a term he coined—was an essential aspect of
> > the company’s growth strategy, he said. The CEO further announced a
> > draconian measure to enforce his new mandate: Employees who did not,
> within
> > two years, score above 650 on the 990-point Test of English for
> > International Communication would face demotion or dismissal.
> > DanG
> >
> > ------------------------------------------------------------
> > The American Dialect Society - http://www.americandialect.org
> >
>
>
>
> --
> -Wilson
> -----
> All say, "How hard it is that we have to die!"---a strange complaint to
> come from the mouths of people who have had to live.
> -Mark Twain
>
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org
>

------------------------------------------------------------
The American Dialect Society - http://www.americandialect.org