[Ads-l] 21st-Century Advertising Slogans

Margaret Lee 0000006730deb3bf-dmarc-request at LISTSERV.UGA.EDU
Fri Aug 10 13:16:25 EDT 2018


 "Are you in good hands?"     --Dennis HaysbertAllstate Insurance Company

--Margaret Lee
    On ‎Monday‎, ‎August‎ ‎06‎, ‎2018‎ ‎04‎:‎25‎:‎30‎ ‎AM‎ ‎EDT, Margaret Lee <mlee303 at yahoo.com> wrote:  
 
  How about "Gillette, the best a man can get"   ?

--Margaret Lee
    On ‎Sunday‎, ‎August‎ ‎05‎, ‎2018‎ ‎06‎:‎55‎:‎02‎ ‎PM‎ ‎EDT, Shapiro, Fred <fred.shapiro at YALE.EDU> wrote:  
 
 In the Yale Book of Quotations, I listed 140 advertising slogans that have "entered the language" or been particularly famous or memorable.  For the second edition of the YBQ, I am trying to add more such slogans, from 21st century advertising and marketing.  Examples of the kinds of slogans I am seeking are (some of these may be from the 20th century):


I'm lovin' it.

McDonald's


So easy a caveman could do it.

GEICO


There's an app for that.

Apple


The most interesting man in the world.

Dos Equis


What happens here, stays here.

Las Vegas Convention and Visitors Authority


If you see something, say something.

New York MTA


Rethink possible.

AT&T


What's in your wallet?

Capital One


More saving. More doing.

Home Depot


Can you hear me now?

Verizon


All suggestions are welcome.  I would also be grateful for suggestions of authoritative websites listing award-winning or "best of" 21st-century advertising/marketing slogans.


Fred Shapiro



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The American Dialect Society - http://www.americandialect.org    

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The American Dialect Society - http://www.americandialect.org


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