[Ads-l] "in spend"

Dennis During dcduring at GMAIL.COM
Thu Jan 3 12:39:07 EST 2019


Like 'reveal' for 'revelation', not quite the same as 'reveal' in
cabinet-making and finish carpentry.

But doesn't this have a very long history? How do the contemporary
phenomena differ from long-standing instances like 'display', 'run, etc?


On Jan 3, 2019 12:07, "Mark Mandel" <mark.a.mandel at gmail.com> wrote:

This is part of a developing pattern of using base-form verbs as the
semantically corresponding nouns. Cf. "ask" for "question", and more that I
can't recall offhand.


Mark Mandel



On Wed, Jan 2, 2019, 9:03 AM Stephen Goranson <goranson at duke.edu wrote:

> "....representing more than $400 million in spend on brand, comparison,
> and metasearch sites...."
> (from a fairly recent start-up)
>
> "Chapter 5 provides detailed information on transaction data and source
> systems that are used in spend analysis." GB 2008
>
> "Almost all the reduction in Wales can be attributed to the reduction in
> spend by ITV." GB 2008
>
> "A reduction in spend on consulting of £870 million from £1.2 billion to
> £04 billionn, or 71%." GB 2011
>
> Stephen
>

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The American Dialect Society - http://www.americandialect.org


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