[Ads-l] jiujitsu/jujitsu (tactics) (1990)

[Jesse Sheidlower]

James Landau (JJJRLandau at netscape.com) was having difficulty posting this, so I'm forwarding on his behalf. Forgive the top-posting, but I wanted to ensure that it was obvious that it's his find:

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Eclectic Magazine  Vol. 147, No. 4  October, 1906
  
https://books.google.com/books?id=Hcc1AQAAMAAJ&pg=PA370&dq=jiu+jitsu&hl=en&sa=X&ved=0ahUKEwiFgMutt-7iAhUpSN8KHTb6BZMQ6AEITDAG#v=onepage&q=jiu%20jitsu&f=false
  
Page 370 column 1 "The wily Boers had been playing that little game known in the East as "Jiu Jitsu," which means to gain by yielding. Under the apparent guise of submission, not merely had they allayed all fears that England might have entertained, but craftily had been make vast perparations for defiance. England found herself almost completely checkmated, forced either to accept the terms of the Boers or to enter into a warfare which threatened to exhaust the feeble money sources of the country."

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On Sat, Jun 15, 2019 at 11:46:50AM -0700, Barretts Mail wrote:
> Cloudflare (https://www.cloudflare.com/ <https://www.cloudflare.com/>), which provides various forms of protection for websites, has a webinar titled "Cloud-Jitsu: Migrating 23TB from AWS S3 to Backblaze B2 in 7 hours”.
> 
> The OED has jujitsu/jiujitsu as a martial art.
> 
> Wiktionary (https://en.wiktionary.org/wiki/jujitsu#English <https://en.wiktionary.org/wiki/jujitsu#English>) says it also means “Precision maneuvering”.
> 
> 1. https://tinyurl.com/y5nk7ltx <https://tinyurl.com/y5nk7ltx>
> West of Eden: The End of Innocence at Apple Computer, p.257
> Frank Rose
> 1990 (first published 1989)
> 
> ****
> They called for “marketing jiujitsu” to turn IBM’s strengths into weaknesses while transforming Apple’s weaknesses into strengths.
> ****
> ****
> 
> 2. Barry Popik is cited by JL (http://listserv.linguistlist.org/pipermail/ads-l/2004-July/039534.html <http://listserv.linguistlist.org/pipermail/ads-l/2004-July/039534.html>):
> 
> THE FOOD MAVEN: Good Dog!
> A Summer Taste Test
> By Matthew Goodman
> July 23, 2004
> 
> ****
> This prodigious bit of marketing jiujitsu took the kosher laws, which never had mattered to more than a very small segment of the population, and made them a selling point for the population at large.
> ****
> ****
> 
> 3. https://articles.bplans.com/strategic-jujitsu-new-business-models-for-early-stage-entrepreneurs/ <https://articles.bplans.com/strategic-jujitsu-new-business-models-for-early-stage-entrepreneurs/>
> Strategic Jujitsu: New Business Models for Early Stage Entrepreneurs
> Ralph Welborn
> Undated
> 
> ****
> Jujitsu is the martial art whereby you use your opponent’s strengths or your own (oft-perceived) weakness to your advantage.
> ****
> ****
> 
> 4. https://www.articulatemarketing.com/blog/learn-from-your-competitors <https://www.articulatemarketing.com/blog/learn-from-your-competitors>
> Business jujitsu: what you can learn from your competitors
> Clare Dodd
> Undated
> 
> not mentioned outside of the title
> ****
> ****
> 
> My thanks to Mark Mandel who kindly pointed out off-list how hard my emails are to read and for suggesting I change the punctuation separating citations. (Still experimenting but I think this is slightly better.)
> 
> Benjamin Barrett
> Formerly of Seattle, WA
> 
> 
> ------------------------------------------------------------
> The American Dialect Society - http://www.americandialect.org

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The American Dialect Society - http://www.americandialect.org