[Ads-l] Early Examples of "Virtue Signaling" or "Virtue Signalling"

[James Eric Lawson]

Another Bulbulia article from a 2010 book: Religious Culture and 
Cooperative Prediction under Risk: Perspectives from Social 
Neuroscience, Joseph Bulbulia and Uffe Schjoedt; in Religion, Economy, 
and Cooperation, Ilkka Pyysiäinen, Walter de Gruyter, Jul 30, 2010.

"This means that pious expressions provide a medium in which partners 
may express and evaluate genuine moral commitments. Importantly then, 
costly signalling holds that both the conservation of religion and its 
apparent irrationality can be accounted for by a single model, one that 
combines moral policing with virtue signalling."

https://books.google.com/books?hl=en&lr=&id=thAzhaIbiHMC&oi=fnd&pg=PA35&dq=%22virtue+signalling%22&ots=PFyplsCZqF&sig=Q-bWB_uX1-IYwG9TY6MDXIhA7tE#v=onepage&q=%22virtue%20signalling%22&f=false

On 1/18/21 7:29 AM, Baker, John wrote:
> Here is slightly earlier. From Joseph Bulbulia, Spreading Order: Religion, Cooperative Niche Construction, and Risky Coordination Problems, Biology & Philosophy (Jan. 2012) (Gale Academic OneFile):  “Other cultural evolutionary models show that prestige and success biases may combine with imitative learning and virtue-signalling to favour religious cultural transmission (Henrich 2009).”
> 
> Although there is a 2012 cover date, the actual publication date is earlier. The article includes the following: “Received: 25 October 2010/Accepted: 27 September 2011/Published online: 25 October 2011.”
> 
> The Henrich 2009 source is listed in the bibliography as Henrich J (2009) The evolution of costly displays, cooperation, and religion:credibility enhancing displays and their implications for cultural evolution. Evol Human Behav 30:244-260. So possibly that would have an earlier use.
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> 
> John Baker
> 
> 
> On Jan 18, 2021, at 8:26 AM, Shapiro, Fred <fred.shapiro at yale.edu> wrote:
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> 
> External Email - Think Before You Click
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> 
> 
> I am trying to find examples of the term "virtue signaling" or "virtual signalling" earlier than 2012. Can anyone identify any such examples?
> 
> Fred Shapiro
> 
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-- 
James Eric Lawson
Tacoma, Washington

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