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 --></style><title>Fwd: how to speak execliche</title></head><body>

<div>Just got this from my friend Daniel in Seattle.  Note the

nailing Jell-O to the wall - as opposed to our recent thread of

cranberry (or other) jelly to a tree.  I was also taken with

"incented."  Rima</div>

<div><br></div>

<blockquote type="cite" cite>Frank Lingua, president and CEO of

Dissembling Associates,<font face="Arial"

color="#0000FF"> </font><br>

</blockquote>

<blockquote type="cite" cite>is the nation's leading purveyor of

buzzwords, catch phrases and clichŽs<br>

</blockquote>

<blockquote type="cite" cite>for people too busy to speak in plain

English. "Business Finance"<br>

</blockquote>

<blockquote type="cite" cite>contributing editor Dan Danbom

interviewed Lingua in his<br>

</blockquote>

<blockquote type="cite" cite>New York City office.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: Is being a clichŽ expert a

full-time job?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: Bottom line is I have a full

plate 24/7.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: Is it hard to keep up with the

seemingly endless supply of<br>

</blockquote>

<blockquote type="cite" cite>clichŽs that spew from business?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: Some days, I don't have the

bandwidth. It's like drinking from a<br>

</blockquote>

<blockquote type="cite" cite>fire hydrant.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: So it's difficult?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: Harder than nailing Jell-O to the

wall.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: Where do most clichŽs come

from?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: Stakeholders push the envelope

until it's outside the box.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: How do you track them once

they've been coined?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: It's like herding cats.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: Can you predict whether a phrase

is going to become a clichŽ?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: Yes. I skate to where the puck's

going to be.<br>

</blockquote>

<blockquote type="cite" cite>Because if you aren't the lead dog,

you're not providing a customer-centric<br>

</blockquote>

<blockquote type="cite" cite>proactive solution.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: Give us a new buzzword that we'll

be hearing ad nauseam.<br>

</blockquote>

<blockquote type="cite" cite>Lingua: "Enronitis" could be a

next-generation player.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: Do people understand your role as

a clichŽ expert?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: No, they can't get their arms

around that.<br>

</blockquote>

<blockquote type="cite" cite>But they aren't incented to.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: How do people know you're a

clichŽ expert?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: I walk the walk and talk the

talk.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: Did incomprehensibility come

naturally to you?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: I wasn't wired that way, but it

became mission-critical as I<br>

</blockquote>

<blockquote type="cite" cite>strategically focused on my go-forward

plan.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: What did you do to develop this

talent?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: It's not rocket science. It's not

brain surgery.<br>

</blockquote>

<blockquote type="cite" cite>When you drill down to the granular

level, it's just basic blocking and<br>

</blockquote>

<blockquote type="cite" cite>tackling.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: How do you know if you're

successful in your work?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: At the end of the day, it's all

about robust, world-class<br>

</blockquote>

<blockquote type="cite" cite>language solutions.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: How do you stay ahead of others

in the buzzword industry?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: Net-net, my value proposition is

based on maximizing synergies<br>

</blockquote>

<blockquote type="cite" cite>and being first to market with a

leveraged, value-added deliverable.<br>

</blockquote>

<blockquote type="cite" cite>That's the opportunity space on a level

playing field.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: Does everyone in business

eventually devolve into the sort of<br>

</blockquote>

<blockquote type="cite" cite>mindless drivel you spout?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: If you walk like a duck and talk

like a duck, you're a duck.<br>

</blockquote>

<blockquote type="cite" cite>They all drink the Kool-Aid.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: Do you read "Dilbert"

in the newspaper?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: My knowledge base is deselective

of fiber media.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: Does that mean

"no"?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: Negative.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: DOES THAT MEAN

"NO"?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: Let's take your issues

offline.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: NO, WE ARE NOT GOING TO TAKE MY

"ISSUES" OFFLINE.<br>

</blockquote>

<blockquote type="cite" cite>Lingua: You have a result-driven mind-set

that isn't a strategic fit<br>

</blockquote>

<blockquote type="cite" cite>with my game plan.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: I WANT TO PUSH YOUR FACE IN.<br>

</blockquote>

<blockquote type="cite" cite>Lingua: Your call is very important to

me.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: How can you live with

yourself?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: I eat my own dog food. My vision

is to monetize scalable supply<br>

</blockquote>

<blockquote type="cite" cite>chains.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: When are you going to quit

this?<br>

</blockquote>

<blockquote type="cite" cite>Lingua: I may eventually exit the

business to pursue other career<br>

</blockquote>

<blockquote type="cite" cite>opportunities.<br>

</blockquote>

<blockquote type="cite" cite>Danbom: I hate you.<br>

</blockquote>

<blockquote type="cite" cite>Lingua: Take it and run with it.<br>

</blockquote>

<blockquote type="cite" cite> <br>

</blockquote>

<blockquote type="cite" cite> <br>

</blockquote>

<blockquote type="cite" cite> <br>

</blockquote>

<blockquote type="cite" cite> </blockquote>

<div><br></div>

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