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There's an additional relevant term here, which is used (at least from
a quick Google search point of view) exclusively by Pizzeria Venti, a
small chain of 'authentic' pizzerias, one branch of which is on the
Wayne State campus. They call themselves <br>
<br>
<blockquote type="cite"><font color="#717359"
face="Arial, Helvetica, sans-serif" size="3"><font face="Arial"
size="3"><font size="3"><font color="#333333"></font><font
color="#333333"> “America’s only Authentic Sliceria<sup><font size="1">®</font></sup>”
making our pizza with a variety of different and exciting ingredients,
along with traditional toppings and using only the finest clean, pure
Italian water to make our crust. So the next time you want great pizza,
order from </font><strong><font color="#999966">Pizzeria Venti</font></strong>.
<font color="#333333">We
make it fresh. We make it authentic. We make it real. Just try asking
one of the big chains for a slice of Roma tomato and fresh Basil. We
dare you. </font></font></font></font></blockquote>
quoting from their website, <a class="moz-txt-link-freetext" href="http://www.pizzeriaventi.com/company.asp">http://www.pizzeriaventi.com/company.asp</a><br>
<br>
Geoff<br>
<br>
PS Note that they don't need to 'keep' it real, since they make it
that way... :-)<br>
<pre class="moz-signature" cols="72">--
Geoffrey S. Nathan <a class="moz-txt-link-rfc2396E" href="mailto:geoffnathan@wayne.edu"><geoffnathan@wayne.edu></a>
Faculty Liaison, Computing and Information Technology,
and Associate Professor of English, Linguistics Program
Phone Numbers (313) 577-1259 or (313) 577-8621
Wayne State University
Detroit, MI, 48202 </pre>
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The American Dialect Society - http://www.americandialect.org