<html><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">------------------------------------------------------------------------</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Arabic-L: Mon 20 Apr 2009</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Moderator: Dilworth Parkinson <<a href="mailto:dilworth_parkinson@byu.edu">dilworth_parkinson@byu.edu</a>></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">[To post messages to the list, send them to <a href="mailto:arabic-l@byu.edu">arabic-l@byu.edu</a>]</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">[To unsubscribe, send message from same address you subscribed from to</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><a href="mailto:listserv@byu.edu">listserv@byu.edu</a> with first line reading:</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "> unsubscribe arabic-l ]</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">-------------------------Directory------------------------------------</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">1) Subject:refs on dialect in ads</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">2) Subject:refs on dialect in ads</div><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">3) Subject:refs on dialect in ads</div><div><br></div></div></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">-------------------------Messages-----------------------------------</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">1)</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Date: 20 Apr 2009</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">From:Alex Magidow <<a href="mailto:amagidow@gmail.com">amagidow@gmail.com</a>></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Subject:refs on dialect in ads</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; ">Dear Paula,<br><br>I've found the following article to be interesting:<br>Pimentel, Joseph J., Jr. (2000). Sociolinguistic reflections of<br>privatization and globalization: The Arabic of Egyptian newspaper<br>advertisements. Ph.D. dissertation, University of Michigan, United<br>States -- Michigan. Retrieved April 16, 2009, from Dissertations &<br>Theses: Full Text database. (Publication No. AAT 9977238)<br><br>There were a few more hits for "Arabic" and "Advertisement" on<br>Proquest, but none of the other ones seem to be available in full<br>text.<br><br>Alex Magidow<br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; font: normal normal normal 12px/normal Helvetica; min-height: 14px; "><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">--------------------------------------------------------------------------</div><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">2)</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Date: 20 Apr 2009</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">From:Stephen Franke <<a href="mailto:shfranke@hotmail.com">shfranke@hotmail.com</a>></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Subject:refs on dialect in ads</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><br></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><span class="Apple-style-span" style="font-family: Verdana; font-size: 13px; ">Greetings.<br><br>I refer to your post on the ARABIC-L list.<br>Please tell me more about your research. <br>I have done similar field work and observations of Arabic-language mass advertising and marketing when I was last in Saudi Arabia, UAE, and Oman(2006-2007). <br>While most Arabic-text advertising tends to use MSA for their promotional messages, some consumer products -- especially those designed for families and children -- use literal colloquialisms in familiar local dialect (the central Najdi was most frequently seen, albeit rarely) which make some sense in the context of such focused advertising.<br>There a few, and fairly recent, publications available about public media and mass advertising in the Arabophone world.<br>Hope this helps.<br>Regards,<br>Stephen H. Franke<br>San Pedro, California<br></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; "><font class="Apple-style-span" face="Verdana" size="3"><span class="Apple-style-span" style="font-size: 13px;"><br></span></font></div><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">--------------------------------------------------------------------------</div><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">3)</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Date: 20 Apr 2009</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">From:<a href="mailto:gabicairo@gmail.com">gabicairo@gmail.com</a></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Subject:refs on dialect in ads</div><div><br></div><div>Dear Paula,<br>My article:<br>Gabriel M. Rosenbaum. "The Use of Colloquial Arabic on Road Billboards in Egypt" will be published in EDNA(Estudios de dialectologi’a norteafricana y andalusi’.<br>The article is based on my lecture (with many additions):<br>Gabriel M. Rosenbaum. "The Use of Colloquial Arabic in Road Signposts in Egypt". Paper presented at AIDA 8, Essex University, Colchester, 28-30 August 2008.<br>Another study, about Egyptian Press, also includes a description of the use of the colloquial in ads (will be published in Jerusalem).<br>All of the above will be included in my book on Egyptian Arabic (in final stage of preparation).<br>You may contact me for further details,<br>With my best wishes,<br>Gabriel.<br>-----------------------------------------<br>Prof. Gabriel M. Rosenbaum<br>Director, The Israeli Academic Center in Cairo<br>(Dept. of Arabic Language and Literature<br>The Hebrew University of Jerusalem)<br></div><div><br></div><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">--------------------------------------------------------------------------</div><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">3)</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Date: 20 Apr 2009</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">From:ivan panovic <<a href="mailto:ivanesque@gmail.com">ivanesque@gmail.com</a>></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">Subject:refs on dialect in ads</div><div><br></div><div><div>Dear Paula,</div><div> </div><div>The first thing I can think of is:</div><div> </div><div><span lang="EN-US">Gully, A. "The Discourse of Arabic Advertising: Preliminary Investigations" in: Journal of Arabic and Islamic Studies, vol I, 1996-97, pp. 1-49.</span></div><div><span lang="EN-US">(<a href="http://www.uib.no/jais/v001ht/01-001-049gully1.htm">http://www.uib.no/jais/v001ht/01-001-049gully1.htm</a>)</span></div><div><span lang="EN-US"></span> </div><div><span lang="EN-US">best wishes,</span></div><div><span lang="EN-US">Ivan</span></div><div><br>-- <br>ivan panovic<br></div></div></div></div></div></div></div></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">--------------------------------------------------------------------------</div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px; ">End of Arabic-L: 20 Apr 2009</div></div></div></div></div></div></div></div></body></html>