<table cellspacing="0" cellpadding="0" border="0" ><tr><td valign="top" style="font: inherit;"><DIV>Content analysis provides economically useful and reliable data concerning business behaviour of consumers in various kinds of marketing.</DIV>
<DIV> </DIV>
<DIV>István<BR><BR>--- On <B>Sun, 1/25/09, Adam Kilgarriff <I><adam@lexmasterclass.com></I></B> wrote:<BR></DIV>
<BLOCKQUOTE style="PADDING-LEFT: 5px; MARGIN-LEFT: 5px; BORDER-LEFT: rgb(16,16,255) 2px solid">From: Adam Kilgarriff <adam@lexmasterclass.com><BR>Subject: Re: [Corpora-List] Laypersons' applied corpus linguistics<BR>To: "Hongyin Tao" <bbs.lists@gmail.com><BR>Cc: "Corpora List" <CORPORA@uib.no><BR>Date: Sunday, January 25, 2009, 7:55 AM<BR><BR>
<DIV id=yiv1894403127>
<DIV>Dear Hongyin Tao</DIV>
<DIV> </DIV>
<DIV>this isn't layperson's corpus linguistics, it's another discipline called Content Analysis, which has been around for longer than corpus linguistics but has remarkably little crossover of references and interest despite simialrity of methods - the only person I know of who has explicitly linked the two approaches is Ken Litkowski.</DIV>
<DIV> </DIV>
<DIV>From the little I know, CA blossomed as a method of propoganda analysis in the US in the 60s, and now lives on particularly in psychotherapy and related areas, as in the news clip you show. One big famous system was called General Enquirer. They developed very large lexicons withe words marked up for whether they were positive or negative, etc, adn also did lots of work on WSD, as polysemy was aproblem for their method.</DIV>
<DIV> </DIV>
<DIV>Refs</DIV>
<DIV> </DIV>
<DIV>Harvard IV Psycho-Sociological Dictionary (<STRONG>Kelly</STRONG> & <STRONG>Stone</STRONG>, 1975).</DIV>
<DIV> </DIV>
<DIV><A href="http://en.wikipedia.org/wiki/Content_analysis" target=_blank rel=nofollow>http://en.wikipedia.org/wiki/Content_analysis</A><BR></DIV>
<DIV>or for the abstract of a psychological piece using it, with a decent intro, see <A href="http://www.informaworld.com/smpp/content~content=a785037098~db=all" target=_blank rel=nofollow>http://www.informaworld.com/smpp/content~content=a785037098~db=all</A><BR></DIV>
<DIV>Or here:</DIV>
<DIV> </DIV>
<DIV>
<DIV id=rdcTitle>The assessment of psychological states through content analysis of verbal communications. </DIV>
<DIV id=rdcAuthors>Viney, Linda L. </DIV>
<DIV id=rdcSource>Psychological Bulletin. Vol 94(3), Nov 1983, 542-563.</DIV>
<H3>Abstract</H3>
<DIV class=rdRecordSection>
<OL class=rdAbstractsList>
<LI class=rdAbstract>Presents a history of the use of content analysis in psychology and describes the development of CA scales, including an example of a scale in construction. The variety of verbal communications to which CA is applicable is also considered. Issues of reliability and validity were considered in a survey of the literature on a sample of 10 relatively well-developed CA scales. Some of the theoretical and practical advantages of the technique over other methods of assessing psychological states are also examined, as well as some of its problems and limitations. Information about available CA scales is included. Applications of CA in personality, developmental, and social psychology are considered, together with others in clinical, community, and health psychology. The scoring of CA scales by computer is also discussed, as is their contribution to an ethical relationship between researcher and research participant. The viability of CA as
an aid in psychological research is evaluated. (158 ref) (PsycINFO Database Record (c) 2008 APA, all rights reserved)</LI></OL></DIV></DIV>
<DIV>(which scarcely looks layperson-like to me!)</DIV>
<DIV> </DIV>
<DIV>Regards,</DIV>
<DIV> </DIV>
<DIV>Adam Kilgarriff</DIV>
<DIV> </DIV>
<DIV class=gmail_quote>2009/1/24 Hongyin Tao <SPAN dir=ltr><<A href="mailto:bbs.lists@gmail.com" target=_blank rel=nofollow>bbs.lists@gmail.com</A>></SPAN><BR>
<BLOCKQUOTE class=gmail_quote style="PADDING-LEFT: 1ex; MARGIN: 0px 0px 0px 0.8ex; BORDER-LEFT: #ccc 1px solid"> A recent example that just came up...<BR><BR><A href="http://www.livescience.com/culture/090123-instant-message-couples.html" target=_blank rel=nofollow>http://www.livescience.com/culture/090123-instant-message-couples.html</A><BR><BR>_______________________________________________<BR>Corpora mailing list<BR><A href="mailto:Corpora@uib.no" target=_blank rel=nofollow>Corpora@uib.no</A><BR><A href="http://mailman.uib.no/listinfo/corpora" target=_blank rel=nofollow>http://mailman.uib.no/listinfo/corpora</A><BR><BR></BLOCKQUOTE></DIV><BR><BR clear=all><BR>-- <BR>================================================<BR>Adam Kilgarriff <A href="http://www.kilgarriff.co.uk/" target=_blank
rel=nofollow>http://www.kilgarriff.co.uk</A> <BR>Lexical Computing Ltd <A href="http://www.sketchengine.co.uk/" target=_blank rel=nofollow>http://www.sketchengine.co.uk</A><BR>Lexicography MasterClass Ltd <A href="http://www.lexmasterclass.com/" target=_blank rel=nofollow>http://www.lexmasterclass.com</A><BR>Universities of Leeds and Sussex <A href="mailto:adam@lexmasterclass.com" target=_blank rel=nofollow>adam@lexmasterclass.com</A><BR>================================================<BR></DIV><PRE>_______________________________________________
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