<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; ">[Apologies if you receive this more than once]<br><br>============================================================ <br>2nd Call for Papers <br><br>1st International Workshop on Adaptation, Personalization and REcommendation<br>in the Social-semantic Web (APRESW 2010) <br>30 or 31 May 2010 | Heraklion, Greece<br><a href="http://ir.ii.uam.es/apresw2010/">http://ir.ii.uam.es/apresw2010/</a><br><br>In conjunction with the<br>7th Extended Semantic Web Conference (ESWC 2010) <br><a href="http://www.eswc2010.org/">http://www.eswc2010.org/</a><br><br>============================================================ <br><br>+++++++++++++++<br>Important dates<br>+++++++++++++++<br><br> * Paper submission: 7 March 2010<br> * Notification of paper acceptance/rejection: 5 April 2010<br> * Camera-ready copies of accepted papers: 18 April, 2010<br> * APRESW 2010 Workshop: 30 or 31 May 2010<br><br>++++++++++<br>Motivation<br>++++++++++<br><br>During the last years, researchers and practitioners of the Semantic Web<br>have progressively consolidated a number of very important achievements.<br>Formal languages have been standardized to define ontology-based knowledge<br>representations, logic formalisms and query models. Ontology engineering<br>methodologies and tools have been proposed to ease the designing and<br>populating of ontological knowledge bases. Reasoning engines have been<br>implemented to exploit inference capabilities of ontologies, and<br>semantic-based frameworks have been built to enrich the functionalities of<br>Web services. These achievements are the pillars to deal with the complex<br>challenge of bringing semantics to the Web.<br><br>The above gives a new ground to extend the focus of the Semantic Web by<br>engaging it in other communities, where semantics can play an important<br>role. The available semantic knowledge bases can be used to enrich and link<br>additional repositories, ontology engineering techniques can be utilized to<br>properly design and build ontologies in further real-world domains, and<br>inference and query mechanisms can enhance classic information management<br>and retrieval approaches.<br><br>Among these communities, this workshop aims to attract the attention of<br>students and professionals both from academia and industry who take benefit<br>of semantic-based techniques and technologies in within-application<br>Adaptation, Personalization and Recommendation approaches. In parallel to<br>the progress made in the Semantic Web research topics, there have been<br>appearing works in the above areas that use ontologies to model the user’s<br>preferences, tastes and interests, and exploit these personal features<br>together with meta-information about multimedia contents in order to provide<br>the user with adaptation and personalization capabilities for different<br>purposes such as information retrieval and item recommendation.<br><br>Moreover, with the advent of the Web 2.0 (also called the Social Web), the<br>potential study and development of those approaches have increased<br>exponentially. Social networks allow people to provide explicit<br>relationships with others, and find out implicit user similarities based on<br>their profiles. Social tagging services offer the opportunity to easily<br>create and exploit personal knowledge representations. Wiki-style sites<br>represent an environment where the community contributes and shares<br>information, and blogs are media in which users express subjective opinions.<br>In all of these scenarios, adaptation, personalization and recommendation<br>are core functionalities. However, the understanding and exploitation of the<br>semantics underlying user and item profiles are still open issues.<br><br>++++++++++++++++++<br>Topics of interest<br>++++++++++++++++++<br><br>The workshop will focus on establishing user/usage models for adaptation,<br>personalization and recommendation approaches for the Social-semantic Web.<br><br>Topics of interest include, but are not limited to the exploitation of the<br>Web of Data, the identification of semantics underlying social annotations<br>of multimedia contents, and the application of semantic-based techniques and<br>technologies in research fields related to:<br><br> * Personalized access to multimedia content<br> * Content-based recommendation and collaborative filtering<br> * Adaptive exploration of multimedia content<br> * Adaptive user interfaces for multimedia content browsing and searching<br> * Community extraction and exploitation<br> * Social networks analysis for collaborative recommendation<br> * User profile construction based on social tagging information<br> * Context-aware multimedia content access and delivery<br> * Mobile and ubiquitous multimedia content access and delivery<br><br>++++++++++++++++++++<br>Organizing Committee<br>++++++++++++++++++++<br><br> * Iván Cantador, Universidad Autónoma de Madrid, Spain<br> * Peter Mika, Yahoo! Research, Spain<br> * David Vallet, Universidad Autónoma de Madrid, Spain<br> * José C. Cortizo, Universidad Europea de Madrid, Spain<br> * Francisco M. Carrero, Universidad Europea de Madrid, Spain<br><br>+++++++++++++++++<br>Program Committee<br>+++++++++++++++++<br><br> * Sofia Angeletou, Knowledge Media Institute, The Open University, UK<br> * Ching-man Au Yeung, NTT Communication Science Labs, Japan<br> * Pablo Castells, Universidad Autónoma de Madrid, Spain<br> * Manuel Cebrián, Massachusetts Institute of Technology, USA<br> * Rosta Farzan, Carnegie Mellon University, USA<br> * Miriam Fernández, Knowledge Media Institute, The Open University, UK<br> * Enrique Frías, Telefónica I+D, Spain<br> * Ana García-Serrano, Universidad Nacional de Educación a Distancia,<br>Spain<br> * Andrés García-Silva, Universidad Politécnica de Madrid, Spain<br> * Tom Heath, Talis, UK<br> * Frank Hopfgartner, University of Glasgow, UK<br> * Ioannis Konstas, University of Edinburgh, UK<br> * Estefanía Martín, Universidad Rey Juan Carlos, Spain<br> * Phivos Mylonas, National Technical University of Athens, Greece<br> * Daniel Olmedilla, Telefónica I+D, Spain<br> * Carlos Pedrinaci, Knowledge Media Institute, The Open University, UK<br> * Jérôme Picault, Alcatel-Lucent Bell Labs, France<br> * Francesco Ricci, Free University of Bozen-Bolzano, Italy<br> * Sergey A. Sosnovsky, University of Pittsburgh, USA<br> * Martin Szomszor, City University London, UK<br> * Marc Torrens, Strands, Spain<br> * Paulo Villegas, Telefónica I+D, Spain<br><br>++++++++++<br>Organizers<br>++++++++++<br><br> * Universidad Autónoma de Madrid, <a href="http://www.uam.es/">http://www.uam.es/</a><br> * Yahoo! Research, <a href="http://research.yahoo.com/">http://research.yahoo.com/</a><br> * Universidad Europea de Madrid, <a href="http://www.esp.uem.es/gsi/">http://www.esp.uem.es/gsi/</a><br><br>++++++++<br>Sponsors<br>++++++++<br><br> * Ministerio de Ciencia e Innovación de España (CENIT-2007-1012),<br><a href="https://i3media.barcelonamedia.org/">https://i3media.barcelonamedia.org/</a><br> * Consorcio MAVIR, <a href="http://www.mavir.net/">http://www.mavir.net</a><br> * Sistema Madri+d, <a href="http://www.madrimasd.org/">http://www.madrimasd.org</a><br><br>+++++++++++++++++++<br>Contact information<br>+++++++++++++++++++<br><br>Dr. Iván Cantador<br>Departamento de Ingeniería Informática<br>Escuela Politécnica Superior<br>Universidad Autónoma de Madrid, Spain<br>E-mail: <a href="mailto:ivan.cantador@uam.es">ivan.cantador@uam.es</a><br>Phone: +34 91 497 2358</body></html>