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<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri">TRANSLATING
AND THE COMPUTER 32 Conference
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<o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri">18-19
November 2010, De Vere West One (Oxford Circus) London<o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri"> <o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri">This
will be the thirty-second conference in the series and is supported by BCS NLTSG, EAMT, ITI and TILP. The Aslib event draws together a diverse group of delegates, who will gain new insights and brainstorm ideas on the use of information technology for translation.
<o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri"> <o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri">The
keynote speakers this year are Olivier Pasteur, WTO, (Day One) and Phil Verghis, The Verghis Group (Day Two).
<o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri"> <o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri">Day
One Keynote: <o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; TEXT-INDENT: -36pt; MARGIN: 0cm 0cm 0pt 36pt" class="MsoNormal" align="left">
<b style="mso-bidi-font-weight: normal"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri">Challenges at
World Trade Organization: Evaluation and implementation of a Statistical <o:p></o:p></font></span></b></p>
<p style="TEXT-ALIGN: left; TEXT-INDENT: -36pt; MARGIN: 0cm 0cm 0pt 36pt" class="MsoNormal" align="left">
<font face="Calibri"><b style="mso-bidi-font-weight: normal"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB">Machine</span></b><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB">
<b style="mso-bidi-font-weight: normal">Translation System, </b>Olivier Pasteur, World Trade Organization, Switzerland<o:p></o:p></span></font></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri">Mr
Pasteur will address the ongoing challenges of integrating statistical machine translation into the translation workflow of an organization such as his, in which significant requirements for technical correctness must be balanced against those for political
sensitivity, while fending with such matters as talented but yet not computer-oriented professional translators, budget constraints and complex workflows, tight deadlines, high quality requirements as well as those dealing with translators' reluctance to accept
the fundamental changes in their work that the integration of machine translation entails.<o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri"> <o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri">Day
Two Keynote:<o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><b style="mso-bidi-font-weight: normal"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri">Implications
of Culture on Support (and Translation), </font></span></b><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri">Phil
Verghis, Verghis Group<br>
You have your hands full as you bid for work across the world. Ever wonder what your customers are going through as they try to add globalization, virtual teams, multi-cultural relationships to the work they are already chartered to do? The good news is that
once you understand the pressures support is under, and have a framework to better understand the differences between cultures, you can begin looking at your service from a people, process and technology perspective. You might be able to make modifications
that aren't particularly expensive or difficult to implement and yet add better margins. This presentation will draw on research by cultural experts and cultural anthropologists to help you differentiate between a 'rules based' culture and a 'relationship
based' culture, and the profound implications for people, process, technology and communication across languages in a service environment.<o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><o:p><font face="Calibri"> </font></o:p></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri">Full
details, including the latest programme, registration fees and how to exhibit, can be found at:<o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><a href="http://www.aslib.com/" target="_blank"><span style="COLOR: blue; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri">www.aslib.com</font></span></a><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><o:p></o:p></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri"> <o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri">I
hope you can attend and I look forward to hearing from you.<o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri"> <o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri">Nicole
Adamides<o:p></o:p></font></span></p>
<p style="TEXT-ALIGN: left; MARGIN: 0cm 0cm 0pt" class="MsoNormal" align="left"><span style="COLOR: black; FONT-SIZE: 12pt; mso-fareast-font-family: 'Times New Roman'; mso-bidi-font-family: Calibri; mso-bidi-theme-font: minor-latin; mso-fareast-language: EN-GB"><font face="Calibri">conferences@aslib.com<o:p></o:p></font></span></p>
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