<div dir="ltr"><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">[Apologies for cross-postings]</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">*********************************************************************************</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">CALL FOR PAPERS</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif"><br>
</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">The First Workshop on Internet Advertising Using Sentiment Analysis (<span style="background-color:rgb(255,255,204)">AdSent</span> 2013)</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">December 8-11, Dallas, Texas, USA</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif"><a href="http://amitavadas.com/ADSENT/index.html" target="_blank">http://amitavadas.com/<span style="background-color:rgb(255,255,204);color:rgb(34,34,34)">ADSENT</span>/index.html</a></font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif"><a href="http://sentic.net/adsent/" target="_blank">http://sentic.net/<span style="background-color:rgb(255,255,204);color:rgb(34,34,34)">adsent</span>/</a></font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">Extended Submission deadline: August 17, 2013</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">*********************************************************************************</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">Goals of the Workshop</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">-----------------------</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">Online advertising is a rapidly growing, multi-billion dollar industry. In the past two decades it has grown at least an order of magnitude faster than advertising in other media. According to the Global Online Advertising Spending Statistics the total internet advertisers spend in 2012 is estimated at over 94.2 billion dollars and the prediction is it will reach to 132 billion dollar by the end of 2014.</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">The dramatic growth of Internet advertising poses great challenges to the information retrieval community and calls for new technologies to be developed. Internet advertising is a complex problem. It has different formats, including search advertising, display advertising, social network advertising, in app/game advertising. It contains multiple parties (i.e., advertisers, users, publishers, and <span style="background-color:rgb(255,255,204)">ad</span> platforms such as <span style="background-color:rgb(255,255,204)">ad</span> exchanges), which interact with each other harmoniously but exhibit a conflict of interest when it comes to risk and revenue objectives.</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">To deliver contextual <span style="background-color:rgb(255,255,204)">ads</span>, most existing advertising systems conventionally adopt simple keyword-matching-based advertising method, however, which may not be effective to match appropriate <span style="background-color:rgb(255,255,204)">ads</span> against affective contents of the current article/web-page and end user’s needs. For example, a blog written by someone who is complaining on the quality of Sony camera might trigger an <span style="background-color:rgb(255,255,204)">ad</span> of Sony Camera again since this <span style="background-color:rgb(255,255,204)">ad</span> matches the topic of the article quite well. Another contrary example is that in case that the blogger expresses in his article that he is quite satisfied with his recently bought BMW; an <span style="background-color:rgb(255,255,204)">ad</span> of BMW might also be placed on the page. In both situations, the blogger will get disturbed: in the first case the promoted <span style="background-color:rgb(255,255,204)">ad</span> is just what he is complaining on while it seems to be needless for him in the second case. In both examples, the mismatch arises from the fact that the placement of <span style="background-color:rgb(255,255,204)">ads</span> fails to meet users’ actual needs due to the lack of analysis into the sentiment of users, i.e. their</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">attitudes towards topics.</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">Several communities from Sentiment Analysis and Internet Advertising domains have engaged themselves to conduct relevant conferences/workshops/symposiums in their respective fields. The particular goal of this workshop is to establish a knowledge bridge between these two communities i.e. <span style="background-color:rgb(255,255,204)">Ad</span> Scientists and Sentiment Analysis researchers, and to discuss future directions and challenges in research and development. We expect the workshop to help develop a new multidisciplinary community of researchers who are interested in these areas, and yield future collaboration and exchanges.</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">Call For Papers</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">-----------------------</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">We invite original and unpublished research papers on all topics related to the intersection of Internet advertising and sentiment analysis, including but not limited to the sample topics below. Please note that we will also consider submissions on mobile advertising. Digital advertising could be a better alternative term in that case but we strict to the term Internet Advertising for wide acceptability.</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">The following is a list of possible topics that may be covered in contributions to this workshop:</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york,
times, serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">- Why existing <span style="background-color:rgb(255,255,204)">Ad</span> methods fail to capture affect-sensitive <span style="background-color:rgb(255,255,204)">Ads</span></font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">• Affect relevance studies for advertising</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">• Biologically inspired opinion mining for advertising</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">- Do we really need Sentiment Analysis for better <span style="background-color:rgb(255,255,204)">Ad</span>?</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">If yes, then what are the possible areas of Sentiment Analysis involvement in Internet Advertisement?</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">• Content-Affect sensitive <span style="background-color:rgb(255,255,204)">Ad</span> selection</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">• Affect Personalization</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">• Senti-Behavioral targeting</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">• Affect sensitive social network Advertising</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">- What investors look for?</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">Investors always look for a particular community as their customer. To reach out that community how SA and NLP can help?</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">• Behavior targeting and audience selection</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">• Automatic <span style="background-color:rgb(255,255,204)">Ad</span> taxonomy construction based on target group Sentiment profiling</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">• Community Detection by Sentiment profiling</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">• Community detection in Social Network</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">• Demographic profiling</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">- Domain specific SA and challenges?</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">• Blog Advertising</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">• Review Advertising</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">• Sponsored Search Advertising</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">• Social Network Advertising</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">• Mobile Advertising</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">- Can we leverage existing cross-lingual IR and/or cross-lingual SA knowledge to reach out multi-lingual and multi-cultural audience for <span style="background-color:rgb(255,255,204)">Ad</span></font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">• Cross lingual IR and SA and appropriate <span style="background-color:rgb(255,255,204)">Ad</span> selection</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">Research Challenges</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">- What level of linguistic SA analysis is possible/necessary?</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">How can existing analysis techniques be adapted to this medium?</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">• Concept-level sentiment analysis for advertising</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times,
serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">Related Works</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">-----------------------</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">The small selection of recent publications in this area provided below gives an indication of the broad range of questions related to the study of Sentiment Analysis and Internet Advertising. Workshop participants and contributors are expected to come from various areas of research: NLP, <span style="background-color:rgb(255,255,204)">Ad</span> Sciences,Text Mining, Information Retrieval, Semantic Web and etc.</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">Selected Literature:</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif"><br>
</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">•<span style="white-space:pre-wrap"> </span>E. Cambria, D. Rajagopal, D. Olsher, and D. Das. (2013)Big social data analysis. In: R. Akerkar (ed.) Big Data Computing, ch. 13, Taylor & Francis </font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">•<span style="white-space:pre-wrap"> </span>E. Cambria, M. Grassi, A. Hussain, and C. Havasi. (2012)Sentic computing for social media marketing. Multimedia Tools and Applications 59(2), pp. 557-577 </font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">•<span style="white-space:pre-wrap"> </span>Wen-Hsiang Lu and Yao-Sheng Chang. (2011) Effective Blog Advertising by Understanding Blogger’s Emotion and Needs. In the Proceeding of the Workshop: Internet Advertising (IS2011), SIGIR 2011.</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">• Tanveer J Siddiqui. (2011) “Utilizing Sentiments in Online Contextual Advertising”, In Xian-Sheng Hua, Tao Mei and Alan Hanjalic (Eds.), Online Multimedia Advertising: Techniques and Technologies, pp. 32-47. Xian, IGI Global.</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">• GuangQiu ,Xiaofei He , Feng Zhang , Yuan Shi , Jiajun Bu , Chun Chen, (2010) “DASA: Dissatisfaction-oriented Advertising based on Sentiment analysis” , Expert Systems with Applications, 37 (2010) 6182–6191.</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">• Teng-Kai Fan and Chia-Hui Chang. (2009) Sentiment-Oriented Contextual Advertising. In the Proceedings of the 31th European Conference on IR Research on Advances in Information Retrieval (ECIR), Pages 202-215.</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">• Kangmiao Liu, QuangQiu, Can Wang, Jiajun Bu, Feng Zhang, Chun Chen. (2008) Incorporate Sentiment Analysis in Contextual Advertising. WWW 2008, April 21--25, 2008, Beijing, C</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">Key Dates</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">-----------------------</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">Submissions Deadline August 3, 2013</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">Notification of Acceptances September 24, 2013</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">Camera ready submissions October 24, 2013</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new
york, times, serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">Conference Date December 8, 2013</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif"><br></font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">Organizers</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px"><font face="times new roman, new york, times, serif">-----------------------</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">Amitava Das Samsung Research India (India)</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">Dipankar Das National Institute of Technology (India)</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">Erik Cambria National University of Singapore (Singapore)</font></div><div style="font-family:'times new roman','new york',times,serif;font-size:16.363636016845703px">
<font face="times new roman, new york, times, serif">Balamurali A R Samsung Research India (India)</font></div><div><font face="times new roman, new york, times, serif"><br></font></div><div><br></div>-- <br><div dir="ltr">
<div>thanks</div><div>Amitava</div><div>-</div>************************************************<br><font face="arial, helvetica, sans-serif"><font size="4">Dr. A</font>MITAVA<font size="4"> D</font>AS</font><br><div><div style="font-family:'times new roman','new york',times,serif;font-size:16px">
<span style="font-family:arial,sans-serif;font-size:small">Research Scientist</span><br></div><div style="font-family:'times new roman','new york',times,serif;font-size:16px"><font color="#222222" face="arial, sans-serif">Department of Computer Science and Engineering</font></div>
<div style="font-family:'times new roman','new york',times,serif;font-size:16px"><font color="#222222" face="arial, sans-serif">University of North Texas, Denton, Texas, USA</font></div><div><font>Phone: +</font><a href="tel:1%20940%20442%207560" value="+19404427560" target="_blank">1 940 442 7560</a></div>
<div><span style="font-size:small">Web Page:</span><span style="font-size:small"> </span><a href="http://www.amitavadas.com/" style="font-size:small;color:rgb(17,85,204)" target="_blank">http://www.amitavadas.com/</a></div>
<div>************************************************<br></div></div></div>
</div>