<html><head></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="font-size: 13px;"><span style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); display: inline !important; float: none; ">Data and Demos: </span><b style="font-style: normal; font-variant: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); ">The effect of wording on message propagation: Topic- and author-controlled natural experiments on Twitter</b><span style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); display: inline !important; float: none; ">,</span></span><div><span class="Apple-style-span" style="font-size: 13px;"><span style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); display: inline !important; float: none; ">involving pairs of tweets issued by the same author </span><i style="font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); ">and</i><span style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); display: inline !important; float: none; "> containing the same URL. </span></span></div><div><span style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); display: inline !important; float: none; font-size: 13px; ">e.g.,</span></div><div><span class="Apple-style-span" style="font-size: 13px;"><b style="font-style: normal; font-variant: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); ">t1</b><span style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); display: inline !important; float: none; "> </span><i style="font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); ">"I know at some point you’ve have been saved from hunger by our rolling food trucks friends. Let’s help support them! </i><i style="font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "><a rel="nofollow" target="_blank" href="http://t.co/zg9jwA5j" class="ot-anchor aaTEdf" style="cursor: pointer; text-decoration: none; -webkit-transition-property: color; -webkit-transition-duration: 0.218s; -webkit-transition-timing-function: initial; -webkit-transition-delay: initial; ">http://t.co/zg9jwA5j</a></i><i style="font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); ">" </i></span></div><div><i style="font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); font-size: 13px; ">vs.</i></div><div><span class="Apple-style-span" style="font-size: 13px;"><b style="font-style: normal; font-variant: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "><i>t2</i></b><i style="font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); ">: "Food trucks are the epitome of small independently owned LOCAL businesses! Help keep them going! Sign the petition [same URL]"</i><br style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "><span style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); display: inline !important; float: none; "><br></span></span></div><div><span class="Apple-style-span" style="font-size: 13px;"><span style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); display: inline !important; float: none; ">Want us to predict which of two wordings will get more retweets? Enter them here: </span><a rel="nofollow" target="_blank" href="http://chenhaot.com/retweetedmore/" class="ot-anchor aaTEdf" style="cursor: pointer; text-decoration: none; -webkit-transition-property: color; -webkit-transition-duration: 0.218s; -webkit-transition-timing-function: initial; -webkit-transition-delay: initial; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); ">http://chenhaot.com/retweetedmore/</a><br style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "><br style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "><span style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); display: inline !important; float: none; ">Can </span><i style="font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); ">you</i><span style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); display: inline !important; float: none; "> tell which version gets more retweets? Prove it here: </span><a rel="nofollow" target="_blank" href="http://chenhaot.com/retweetedmore/quiz" class="ot-anchor aaTEdf" style="cursor: pointer; text-decoration: none; -webkit-transition-property: color; -webkit-transition-duration: 0.218s; -webkit-transition-timing-function: initial; -webkit-transition-delay: initial; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); ">http://chenhaot.com/retweetedmore/quiz</a><br style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "><br style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "><span style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); display: inline !important; float: none; ">Want to use our data, consisting of various subcorpora of tweet ID pairs (ranging from 11K to 2.4M)? </span><a rel="nofollow" target="_blank" href="http://chenhaot.com/pages/wording-for-propagation.html" class="ot-anchor aaTEdf" style="cursor: pointer; text-decoration: none; -webkit-transition-property: color; -webkit-transition-duration: 0.218s; -webkit-transition-timing-function: initial; -webkit-transition-delay: initial; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); ">http://chenhaot.com/pages/wording-for-propagation.html</a><br style="font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: 18.200000762939453px; text-align: start; text-indent: 0px; text-transform: none; white-space: normal; word-spacing: 0px; -webkit-text-stroke-width: 0px; background-color: rgb(255, 255, 255); "><br></span></div><div><span class="Apple-style-span" style="font-size: 13px;">Paper at ACL 2014</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-size: 13px; line-height: 26px;">The effect of wording on message propagation: Topic- and author-controlled natural experiments on Twitter</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-size: 13px; line-height: 26px;">Chenhao Tan, Lillian Lee and Bo Pang</span></div><div style="text-align: left;"><span class="Apple-style-span" style="font-size: 13px; line-height: 26px;"><br></span></div><div><div apple-content-edited="true"><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><span class="Apple-style-span" style="font-size: small; ">-- <br>Chenhao Tan (谭宸浩)<br>PhD Candidate<br>Department of Computer Science, Cornell University<br><a href="http://chenhaot.com">http://chenhaot.com</a></span></span></div><div style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><span class="Apple-style-span" style="border-collapse: separate; color: rgb(0, 0, 0); font-family: Helvetica; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-border-horizontal-spacing: 0px; -webkit-border-vertical-spacing: 0px; -webkit-text-decorations-in-effect: none; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; font-size: medium; "><span class="Apple-style-span" style="font-size: small; ">413 Gates Hall</span></span></div></span></div></span></div></div>
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