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<p class=MsoPlainText><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt'>NEW FROM MOUTON DE GRUYTER<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New";text-transform:uppercase'>Politeness
in Language<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'>Studies in its History,
Theory and Practice<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'>Edited by Richard J. Watts,
Sachiko Ide, and Konrad Ehlich<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'>With an introduction by
Richard J. Watts<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'>2nd rev. and exp. ed., with
a new introd. 2005. xlvii, 404 pages. Cloth.<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'>€ 98.00 / sFr 157.00 /
*US$ 132.30<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'>ISBN 3-11-018549-0<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'>(Mouton Textbook)<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'>Date of publication: 09/2005<o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'><a
href="http://www.degruyter.de/rs/bookSingle.cfm?id=IS-3110185490-2&l=E">http://www.degruyter.de/rs/bookSingle.cfm?id=IS-3110185490-2&l=E</a><o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'>The second edition of this
collection of 13 original papers contains an updated introductory section
detailing the significance that the original articles published in 1992 have
for the further development of research into linguistic politeness into the
21st century. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'>The original articles focus
on the phenomenon of politeness in language. They present the most important
problems in developing a theory of linguistic politeness, which must deal with
the crucial differences between lay notions of politeness in different cultures
and the term 'politeness' as a concept within a theory of linguistic
politeness. The universal validity of the term itself is called into question,
as are models such as those developed by Brown and Levinson, Lakoff, and Leech.
</span></font><font size=2 face="Courier New"><span style='font-size:10.0pt;
font-family:"Courier New"'>New approaches are suggested. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span style='font-size:10.0pt;
font-family:"Courier New"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'>In addition to this
theoretical discussion, an empirical section presents a number of case studies
and research projects in linguistic politeness. These show what has been
achieved within current models and what still remains to be done, in particular
with reference to cross-cultural studies in politeness and differences between
a Western and a non-Western approach to the subject. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'>The publication of the
second edition demonstrates that the significance of the collection is just as
salient in the first decade of the new millennium as it was at the beginning of
the 1990s. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'>Richard J. Watts is
Professor at the Universität Bern, Switzerland. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'>Sachiko Ide is Professor of
Linguistics at <st1:PlaceName w:st="on">Japan</st1:PlaceName> <st1:PlaceName
w:st="on">Women</st1:PlaceName> <st1:PlaceType w:st="on">University</st1:PlaceType>,
<st1:place w:st="on"><st1:City w:st="on">Tokyo</st1:City>, <st1:country-region
w:st="on">Japan</st1:country-region></st1:place>. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span style='font-size:10.0pt;
font-family:"Courier New"'>Konrad Ehlich is Professor at
Ludwig-Maximilians-Universität, München, Germany. <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'>Of interest to: Students of
Linguistics, Sociolinguistics, Second Language Acquisition, English Studies,
Social Anthropology, Linguistic Anthropology, Communication Studies <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face="Courier New"><span lang=EN-GB
style='font-size:10.0pt;font-family:"Courier New"'><o:p> </o:p></span></font></p>
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