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<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>NOW
AVAILABLE IN PAPERBACK!<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>A
Mouton de Gruyter Publication<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier;
text-transform:uppercase'>Read the Cultural Other<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Forms
of Otherness in the Discourses of <st1:place w:st="on">Hong Kong</st1:place>'s
Decolonization<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Edited
by Shi-xu, Manfred Kienpointner and Jan Servaes<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>2006.
ix, 244 pages. Paperback. <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Euro
32.95 / sFr 53.00 / for <st1:country-region w:st="on">USA</st1:country-region>,
<st1:country-region w:st="on">Canada</st1:country-region>, <st1:place w:st="on"><st1:country-region
w:st="on">Mexico</st1:country-region></st1:place> US$ 32.95<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>ISBN
3-11-018268-8<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>(Language,
Power and Social Process 14)<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Date
of publication: 01/2006<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><a
href="http://www.degruyter.com/rs/bookSingle.cfm?isbn=3-11-018268-8&fg=SK&L=E">http://www.degruyter.com/rs/bookSingle.cfm?isbn=3-11-018268-8&fg=SK&L=E</a><o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier'>A
ground-breaking work, <i><span style='font-style:italic'>Read the Cultural
Other</span></i> argues that non-Western discourses cannot be contained in a 'general',
'universal', or 'integrated' model of linguistic communication or discourse,
but must be understood from a culturally pluralist perspective. Proceeding from
this standpoint, it offers a variety of innovative analyses of <st1:country-region
w:st="on">China</st1:country-region> and <st1:place w:st="on">Hong Kong</st1:place>'s
discourses on the decolonization of the latter. Drawing on culturally different
methods and local cultural context, these studies reveal the discursive
complexity, diversity, and forms of <i><span style='font-style:italic'>otherness</span></i>
of Hong Kong and <st1:place w:st="on"><st1:country-region w:st="on">China</st1:country-region></st1:place>.
<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><b><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier;
font-weight:bold'><o:p> </o:p></span></font></b></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier;
text-transform:uppercase'>Key Features<i><span style='font-style:italic'> <o:p></o:p></span></i></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier'>-
Takes a comprehensive look at <st1:country-region w:st="on">China</st1:country-region>
and <st1:place w:st="on">Hong Kong</st1:place>'s non-Western discourses. <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier'>-
Now available as an affordable paperback. <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier'>-
Of interest to Teachers, Researchers, and Graduate Students in Discourse,
Communication, and Media Studies. <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><i><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier;
font-style:italic'><o:p> </o:p></span></font></i></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier'>EXAMINATION
COPIES<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier'>are
available. For more information, please visit <a
href="http://www.degruyter.com/">www.degruyter.com</a> or contact Julia Ulrich
at <a href="mailto:julia.ulrich@degruyter.com">julia.ulrich@degruyter.com</a> <o:p></o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Courier><span lang=EN-US style='font-size:
10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Courier><span lang=EN-US style='font-size:
10.0pt;font-family:Courier'>(All examination and desk copy requests are subject
to publisher approval. Examination and Desk copies can only be sent to
institutional addresses.)<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><i><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier;
font-style:italic'><o:p> </o:p></span></font></i></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier'>EDITORS:<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier'>Shi-xu
is Professor at <st1:PlaceName w:st="on">Zhejiang</st1:PlaceName> <st1:PlaceType
w:st="on">University</st1:PlaceType>, <st1:place w:st="on"><st1:City w:st="on">Hangzhou</st1:City>,
<st1:country-region w:st="on">China</st1:country-region></st1:place>. <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier'>Manfred
Kienpointner is Professor at the Universität Innsbruck, Austria. <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier'>Jan
Servae<i><span style='font-style:italic'>s</span></i> is Professor at the <st1:PlaceType
w:st="on">University</st1:PlaceType> of <st1:PlaceName w:st="on">Queensland</st1:PlaceName>,
<st1:place w:st="on"><st1:City w:st="on">Brisbane</st1:City>, <st1:country-region
w:st="on">Australia</st1:country-region></st1:place>. <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-US style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier;
text-transform:uppercase'>From the contents:<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Part
1. Paradigmatic reorientation<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>The
study of non-Western discourse by Shi-xu <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Communication
theory and the Western bias by Denis McQuail <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Towards
multiculturalism in discourse studies by Shi-xu and Robert Maier <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Beyond
differences in cultural values and modes of communication by Jan Servaes<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Part
2. The discursive dominance of the West<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Reporting
the Hong Kong transition: A comparative analysis of news coverage in Europe and
<st1:place w:st="on">Asia</st1:place> by Jan Servaes and Sankaran Ramanathan <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>The
contest over <st1:place w:st="on">Hong Kong</st1:place>: Revealing the power
practices of the Western media by Shi-xu and Manfred Kienpointner <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Hong
Kong’s press freedom: A comparative sociology of Western and <st1:place
w:st="on">Hong Kong</st1:place>’s views by Junhao Hong <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Part
3. Complexity, diversity and Otherness of non-Western discourse<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Unfamiliar
voices from the Other: Exploring forms of Otherness in the media discourses of <st1:country-region
w:st="on">China</st1:country-region> and <st1:place w:st="on">Hong Kong</st1:place>
by Shi-xu<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Media
and metaphor: Exploring the rhetoric in <st1:country-region w:st="on">China</st1:country-region>’s
and Hong Kong’s public discourses on Hong Kong and <st1:place w:st="on"><st1:country-region
w:st="on">China</st1:country-region></st1:place> by Lee Cher-Leng <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Voices
of missing identity: A study of contemporary <st1:place w:st="on">Hong Kong</st1:place>
literary writings by Kwok-kan Tam <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Identity
and interactive hypermedia: A discourse analysis of web diaries by Hong Cheng
and Guofang Wan <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Narrating
Hong Kong history: A critical study of mainland <st1:country-region w:st="on">China</st1:country-region>’s
historical discourse from a Hong Kong perspective by <st1:place w:st="on"><st1:City
w:st="on">Lawrence</st1:City></st1:place> Wang-chi Wong <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>A
nascent paradigm for non-Western discourse studies: An epilogue by Narcisa
Paredes-Canilao<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>TO
ORDER, PLEASE CONTACT<o:p></o:p></span></font></p>
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<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>SFG
Servicecenter-Fachverlage<o:p></o:p></span></font></p>
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<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span style='font-size:10.0pt;font-family:Courier'>72774
Reutlingen, Germany<o:p></o:p></span></font></p>
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<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=IT style='font-size:10.0pt;font-family:Courier'>For
USA, Canada, Mexico: <o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=IT style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=FR style='font-size:10.0pt;font-family:Courier'>Walter
de Gruyter, Inc.<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=FR style='font-size:10.0pt;font-family:Courier'>PO
Box 960<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><st1:place
w:st="on"><st1:City w:st="on"><font size=2 face=Courier><span lang=EN-GB
style='font-size:10.0pt;font-family:Courier'>Herndon</span></font></st1:City><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>,
<st1:State w:st="on">VA</st1:State> <st1:PostalCode w:st="on">20172-0960</st1:PostalCode></span></font></st1:place><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Tel.:
+1 (703) 661 1589<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Tel.
Toll-free +1 (800) 208 8144<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>Fax:
+1 (703) 661 1501<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'>e-mail:
degruytermail@presswarehouse.com<o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><a
href="http://www.mouton-publishers.com/">www.mouton-publishers.com</a><o:p></o:p></span></font></p>
<p class=MsoNormal align=left style='text-align:left;line-height:14.25pt'><font
size=2 face=Courier><span lang=EN-GB style='font-size:10.0pt;font-family:Courier'><o:p> </o:p></span></font></p>
<p class=MsoNormal><font size=2 face=Arial><span lang=EN-US style='font-size:
10.0pt;font-family:Arial'><o:p> </o:p></span></font></p>
</div>
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