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<DIV id=idOWAReplyText99677 dir=ltr>
<DIV dir=ltr><FONT face="Palatino Linotype" color=#000000 size=3>I think you'd
have to look at a number of elements within the image, Ian. Is the person
dressed in business attire? That might suggest training toward a goal. If the
person is dressed as a student, then he/she may be read as an
actor.</FONT></DIV>
<DIV dir=ltr><FONT face="Palatino Linotype"></FONT> </DIV>
<DIV dir=ltr><FONT face="Palatino Linotype">Could it be possible that within a
multimodal text some images may have dual readings; that is, for some viewers,
the image represents an actor and for others, the image represents a
goal.</FONT></DIV>
<DIV dir=ltr><FONT face="Palatino Linotype"></FONT> </DIV>
<DIV dir=ltr><FONT face="Palatino Linotype">Without seeing the specific ad in
question, it's sort of difficult to be specific. Hope this helps.</FONT></DIV>
<DIV dir=ltr><FONT face="Palatino Linotype"></FONT> </DIV>
<DIV dir=ltr><FONT face="Palatino Linotype">Cheers,</FONT></DIV>
<DIV dir=ltr><FONT face="Palatino Linotype"></FONT> </DIV>
<DIV dir=ltr><FONT face="Palatino Linotype">Diane</FONT></DIV>
<DIV dir=ltr><FONT face="Palatino Linotype" color=#000000
size=3></FONT> </DIV></DIV>
<DIV id=idSignature13989 dir=ltr>
<DIV><FONT color=#000000 size=2>Diane Penrod, PhD</FONT></DIV>
<DIV><FONT size=2>Professor, Writing Arts</FONT></DIV>
<DIV><FONT size=2>Site Director, National Writing Project at Rowan
University</FONT></DIV>
<DIV><FONT size=2>Graduate Program Advisor, MA in Writing</FONT></DIV>
<DIV><FONT size=2>Rowan University</FONT></DIV>
<DIV><FONT size=2>Glassboro NJ 08028</FONT></DIV>
<DIV><FONT size=2><A
href="mailto:penrod@rowan.edu">penrod@rowan.edu</A></FONT></DIV>
<DIV><FONT size=2>856-256-4330</FONT></DIV>
<DIV><FONT size=2></FONT> </DIV>
<DIV><FONT size=2>"Leap and the net will appear."</FONT></DIV>
<DIV><FONT
size=2>
-- Zen proverb</FONT></DIV>
<DIV><FONT size=2></FONT> </DIV>
<DIV><FONT size=2>"Cleverly disguised as a responsible adult..."</FONT></DIV>
<DIV><FONT size=2>
-- Anonymous student evaluation</FONT></DIV></DIV>
<DIV dir=ltr><BR>
<HR tabIndex=-1>
<FONT face=Tahoma size=2><B>From:</B> TheDiscourseStudiesList on behalf of Ian
Roderick<BR><B>Sent:</B> Wed 10/4/2006 2:11 PM<BR><B>To:</B>
DISCOURS@LISTSERV.LINGUISTLIST.ORG<BR><B>Subject:</B> Multimodal discourse
analysis<BR></FONT><BR></DIV>
<DIV>
<P><FONT size=2>Is there anyone who is working with multimodal texts using Kress
and van Leeuwen's 'grammar of visual design' that might have a moment?<BR><BR>I
am working with a small collection of magazine ads and I am wondering if the
human figure in the image might function as an non-transactional actor at the
'level' of the image but at the multimodal level function instead as the goal?
The verbal text refers only to a training system (and what it can do for the
nonspecific 'student') of which the human figure is presumably the product of
such training and thus, at a multimodal level, be in fact the 'goal'. Or is it
simply the case that understood as a multimodal text, the figure in the ad does
indeed function as a goal and not an actor.<BR><BR>If anyone can help clarify
this for me, it would be most appreciated. Monomodality was so much
easier...<BR><BR>Ian Roderick<BR>Communication Studies<BR>Wilfrid Laurier
University<BR></FONT></P></DIV>
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