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<div class=Section1>
<p class=MsoNormal align=center style='text-align:center'><b><span lang=EN-GB>Call
for papers<o:p></o:p></span></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><span lang=EN-GB
style='font-size:16.0pt;font-family:"Britannic Bold","sans-serif"'>Rhetoric in
Society III</span></b><b><span lang=EN-GB style='font-family:"Britannic Bold","sans-serif"'>
<o:p></o:p></span></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><span lang=EN-GB>January
26 - 28 2011</span></b><b><span lang=EN-GB style='font-family:"Calibri","sans-serif"'><o:p></o:p></span></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><span lang=EN-GB>Department
of Applied Language Studies</span></b><b><span lang=EN-GB style='font-size:
12.0pt'><br>
</span></b><b><span lang=EN-GB>Lessius University College</span></b><b><span
lang=EN-GB style='font-size:12.0pt'><br>
</span></b><b><span lang=EN-GB>Antwerpen – Belgium<o:p></o:p></span></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><span lang=EN-GB><o:p> </o:p></span></b></p>
<p class=MsoPlainText align=center style='text-align:center'><b><span
lang=EN-GB style='font-size:10.0pt;font-family:"Calibri","sans-serif"'>Keynote
Speakers:<o:p></o:p></span></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><span lang=EN-US
style='font-size:12.0pt'>Gunther Kress</span></b><span lang=EN-US
style='font-size:12.0pt'><br>
</span><b><span lang=EN-US style='font-size:12.0pt'>Christopher W. Tindale</span></b><span
lang=EN-US style='font-size:12.0pt'><br>
</span><b><span lang=EN-US style='font-size:12.0pt'>Jef Verschueren</span></b><b><span
lang=EN-US style='font-family:"Calibri","sans-serif"'><o:p></o:p></span></b></p>
<p class=MsoNormal><b><span lang=EN-US><o:p> </o:p></span></b></p>
<p class=MsoNormal><b><span lang=EN-GB><o:p> </o:p></span></b></p>
<p class=MsoNormal><b><span lang=EN-GB>Rethinking rhetoric<o:p></o:p></span></b></p>
<p class=MsoNormal><span lang=EN-US>Since Aristotle, the study of rhetoric has
focused on the persuasive aspect of discourse in the political, forensic, and
ceremonial domains. Rhetoric deals with <i>doxa</i>, the shared opinions and
reasons people consider plausible and acceptable in a specific situation. It
involves decisions taken by participants in public discourse on the basis of
common deliberation and free choice in domains in which there can be no
absolute truth, e.g. as in social and political life. Nowadays, we have come to
realize the importance of rhetoric in all forms of discourse. There is no
communication without some form of rhetoric.<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-GB style='color:black'><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN-GB style='color:black'>Rhetoricians examine
how people use arguments and language in order to convince or persuade an
audience. But there is a lot more to rhetoric than that. It comprises more than
sets of advice; in fact it is an art. It is the art of discovering what is
persuasive in a given situation. </span><span lang=EN-GB>This<span
style='color:black'> inventiveness points to how rhetoric has a heuristic
function as well. It appeals to our creativity in </span>our<span
style='color:black'> search for relevant questions and answers to specific
matters. And as our discourse and arguments develop in interaction with other
discourses (Voloshinov / Bakhtin), the hermeneutic aspect of rhetoric should
not be overlooked. There is no rhetoric without analysis, interpretation and
theoretical reflection. The art of speaking and writing “well” can
be considered a cornerstone of our culture</span><span style='color:#1F497D'>s</span><span
style='color:black'> and our educational system</span><span style='color:#1F497D'>s</span></span><span
lang=EN-GB style='color:black'>.</span><span lang=EN-GB><o:p></o:p></span></p>
<p class=MsoNormal><b><span lang=EN-GB><o:p> </o:p></span></b></p>
<p class=MsoNormal><b><span lang=EN-GB>Interdisciplinary research<o:p></o:p></span></b></p>
<p class=MsoNormal><span lang=EN-GB>The conference <i>Rhetoric in Society</i>
aims to present and discuss different approaches to rhetoric. It will address
this basic question: in what ways can the study of rhetoric function and
provide an insight into our postmodern world? Consequently, what can it claim
about discourse in the public domain, how is it related to empirical sciences,
what can it say about the ever increasing amount of information and opinion
that pervades our lives? Conversely, it can also be asked in what way actual
language and communication theories and disciplines draw on ancient rhetoric. <o:p></o:p></span></p>
<p class=MsoNormal><b><span lang=EN-GB><o:p> </o:p></span></b></p>
<p class=MsoNormal><b><span lang=EN-GB>Contributions</span></b><span
lang=EN-GB> to the conference will cover a wide range of both themes and
theories. They will cover a broad spectrum of academic fields and thus favour
interdisciplinary research not only within the fields of rhetoric, rhetorical
criticism, rhetorical citizenship, argumentation studies, pragmatics, critical
discourse studies, text linguistics, art and literature, but also the fields of
communication studies, journalism studies, political, social and educational
studies, history and philosophy.<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-GB><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN-GB>We welcome <b>papers</b> or <b>panel</b>
proposals on the role of rhetoric and argumentation in written and oral
discourse and genres, on topics such as: public deliberation, controversies,
legal decision-making, spin, hyphenated writing, social change, political
campaigning, social movements, public relations, publicity, advertising,
management, corporate internal communication, art and literature, visual
rhetoric and public media discourse.<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-GB><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN-GB>The <b>core themes</b> of the conference
are:<o:p></o:p></span></p>
<p class=MsoNormal style='margin-left:72.0pt'><b><span lang=EN-GB>Rhetoric in
journalism and new media</span></b><span lang=EN-GB style='font-size:12.0pt'><br>
</span><b><span lang=EN-GB>Rhetoric in political discourse</span></b><span
lang=EN-GB style='font-size:12.0pt'><br>
</span><b><span lang=EN-GB>Rhetoric in organizational discourse</span></b><span
lang=EN-GB style='font-size:12.0pt'><br>
</span><b><span lang=EN-GB>Rhetoric in legal discourse</span></b><span
lang=EN-GB style='font-size:12.0pt'><br>
</span><b><span lang=EN-GB>Rhetoric in education</span></b><span lang=EN-GB
style='font-size:12.0pt'><br>
</span><b><span lang=EN-GB>Rhetoric in visual communication</span></b><span
lang=EN-GB style='font-size:12.0pt'><br>
</span><b><span lang=EN-GB>Theoretical, historical and (inter)cultural
perspectives on rhetoric<o:p></o:p></span></b></p>
<p class=MsoNormal><b><span lang=EN-US><o:p> </o:p></span></b></p>
<p class=MsoNormal><b>Abstracts<o:p></o:p></b></p>
<ul style='margin-top:0cm' type=disc>
<li class=MsoNormal style='margin-bottom:10.0pt;mso-list:l0 level1 lfo1'><span
lang=EN-GB>Please send your abstract of max. 300 words edited in MS Word
to <b>RIS3@lessius.eu</b>.<o:p></o:p></span></li>
<li class=MsoNormal style='margin-bottom:10.0pt;mso-list:l0 level1 lfo1'><span
lang=EN-GB>The abstract should include a title, a research question, an
indication of the theoretical framework, at least three bibliographical
references, methodology, results and conclusion. The academic committee
will review the abstracts (blind reviewing).<o:p></o:p></span></li>
<li class=MsoNormal style='margin-bottom:10.0pt;mso-list:l0 level1 lfo1'><span
lang=EN-GB>Deadline for abstracts is <b>June 30th<sup>th</sup> 2010</b>,
12 a.m. Central European time.<o:p></o:p></span></li>
<li class=MsoNormal style='margin-bottom:10.0pt;mso-list:l0 level1 lfo1'><span
lang=EN-GB>All contributions should be presented in English only.<o:p></o:p></span></li>
<li class=MsoNormal style='margin-bottom:10.0pt;mso-list:l0 level1 lfo1'><span
lang=EN-GB>Please mention in your abstract the <b>conference theme(s)</b>
within which you wish to present your paper.<o:p></o:p></span></li>
<li class=MsoNormal style='margin-bottom:10.0pt;mso-list:l0 level1 lfo1'><span
lang=EN-GB>Please put your <b>name</b> in the <b>subject</b> of your mail,
and your further references in the mail message (affiliation, university
or institution, e-mail, phone number, most important publications on the
topic if possible, and the title of your paper).<o:p></o:p></span></li>
<li class=MsoNormal style='margin-bottom:10.0pt;mso-list:l0 level1 lfo1'><span
lang=EN-GB>Notification of acceptance will be sent before <b>September 15<sup>th</sup>
2010.</b><o:p></o:p></span></li>
</ul>
<p class=MsoNormal><b><span lang=EN-GB><o:p> </o:p></span></b></p>
<p class=MsoNormal><b><span lang=EN-GB>Proceedings<o:p></o:p></span></b></p>
<p class=MsoNormal><span lang=EN-GB>Proceedings will be published digitally
after the conference on the conference website. A selection of the proceedings
will be published in book form. Your paper should be submitted by April 1st,
2011 at the latest.<o:p></o:p></span></p>
<p class=MsoNormal align=center style='text-align:center'><b><span lang=EN-GB><o:p> </o:p></span></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><span lang=EN-GB><o:p> </o:p></span></b></p>
<p class=MsoNormal align=center style='text-align:center'><b><span lang=EN-GB>Academic
Committee<o:p></o:p></span></b></p>
<p class=MsoNormal align=center style='text-align:center;text-indent:35.4pt'><span
lang=EN-GB>Paul Gillaerts (Lessius - Department of Applied Language Studies)</span><span
lang=EN-GB> <br>
</span><span lang=EN-GB>Baldwin Van Gorp (Lessius / K. U. Leuven - </span><span
lang=EN-US>Centre for Media Culture and Communication Technology</span><span
lang=EN-GB>)</span><span lang=EN-GB> <br>
</span><span lang=EN-US>Dorien Van de Mieroop (Lessius</span><span lang=EN-GB>
- Department of Applied Language Studies</span><span lang=EN-US>)</span><span
lang=EN-GB> <br>
</span><span lang=EN-GB>Michael Opgenhaffen (Lessius - Department of Applied
Language Studies)</span><span lang=EN-GB> <br>
</span><span lang=EN-GB>Bart Philipsen (K. U. Leuven - </span><span lang=EN-US>Department
of Literary Studies</span><span lang=EN-GB>)</span><span lang=EN-GB> <br>
</span><span lang=EN-GB>Kris Rutten (Ghent University - Department of
Educational Studies)</span><span lang=EN-GB> <br>
</span><span lang=EN-US>Chair : Hilde Van Belle (Lessius - Department</span><span
lang=EN-GB> of Applied Language Studies</span><span lang=EN-US>)<o:p></o:p></span></p>
<p class=MsoNormal><span lang=EN-GB><o:p> </o:p></span></p>
<p class=MsoNormal><span lang=EN-GB>This is the third edition of
‘Rhetoric in Society’. The first edition of the conference was
organized by Aalborg University (Denmark) in November 2006, the second by the
Speech Communication Department and the Department for Journalism and New Media
of the Humanities Faculty of Leiden University. The conference is also
associated with the researchers’ network ‘Rhetorical citizenship:
Perspectives on Deliberative democracy’, based at the Department of
Media, Cognition and Communication, Department of Rhetoric at the University of
Copenhagen. We hope this conference at the Lessius Department of Applied
Languages in Antwerp will be just as successful as the previous ones. </span><a
href="https://mail.lessius.eu/owa/redir.aspx?C=4ccfecb81851423fbef2dbc75bbb03dc&URL=http%3a%2f%2fwww.lessius.eu%2ftt%2fris%2f"
target="_blank">http://www.lessius.eu/tt/ris/</a><span lang=EN-GB><o:p></o:p></span></p>
<p class=MsoNormal><b><span lang=EN-US><o:p> </o:p></span></b></p>
<p class=MsoNormal><b>Location<o:p></o:p></b></p>
<p class=MsoNormal><span lang=EN-GB>Lessius University College / </span>Campus
Sint-Andries<span lang=EN-GB style='font-size:12.0pt'><br>
</span><span lang=EN-GB>Department of Applied Language Studies </span><span
lang=EN-GB style='font-size:12.0pt'><br>
</span>Sint - Andriesstraat 2<span lang=EN-GB style='font-size:12.0pt'><br>
</span>B - 2000 Antwerpen<span lang=EN-GB style='font-size:12.0pt'><br>
</span>Tel. +32 3 206 04 91<span lang=EN-GB style='font-size:12.0pt'><br>
<br>
<br>
</span><o:p></o:p></p>
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