<html><body><div style="color:#000; background-color:#fff; font-family:garamond, new york, times, serif;font-size:14pt"><div><span><span style="text-decoration:underline;">(with apologies for cross-posting)</span><br></span></div><div class="msg-body inner undoreset" role="main" style=""><div id="yiv3725223324"><div><div style="color:#000;background-color:#fff;font-family:arial, helvetica, sans-serif;font-size:10pt;"><div style="color:rgb(0, 0, 0);font-size:13.3333px;font-family:arial, helvetica, sans-serif;background-color:transparent;font-style:normal;"><span><br></span></div><div style="color:rgb(0, 0, 0);font-size:13.3333px;font-family:arial, helvetica, sans-serif;background-color:transparent;font-style:normal;"><span>Dear Colleagues and Friends,</span></div><div style="color:rgb(0, 0, 0);font-size:13.3333px;font-family:arial, helvetica, sans-serif;background-color:transparent;font-style:normal;"><br><span></span></div><div style="color:rgb(0, 0,
0);font-size:13.3333px;font-family:arial, helvetica, sans-serif;background-color:transparent;font-style:normal;"><span>FYI, a new book on political genre theory:</span></div><div style="color:rgb(0, 0, 0);font-size:13.3333px;font-family:arial, helvetica, sans-serif;background-color:transparent;font-style:normal;"><span><br></span></div><div style="color:rgb(0, 0, 0);font-size:13.3333px;font-family:arial, helvetica, sans-serif;background-color:transparent;font-style:normal;"><span><span>Cap, Piotr and Urszula Okulska (eds). 2013. <a href="http://benjamins.com/#catalog/books/dapsac.50/main"><span style="font-style: italic;">Analyzing Genres in Political Communication: Theory and Practice</span></a>.<a rel="nofollow" target="_blank" href="http://benjamins.com/#catalog/books/pbns.232/main"><span style="font-style:italic;"></span></a> Amsterdam: John Benjamins. [DAPSAC 50<span>]</span></span></span></div><div style="color:rgb(0, 0,
0);font-size:13.3333px;font-family:arial, helvetica, sans-serif;background-color:transparent;font-style:normal;"><br><span><span></span></span></div><div style="color:rgb(0, 0, 0);font-size:13.3333px;font-family:arial, helvetica, sans-serif;background-color:transparent;font-style:normal;"><span><span>The book blurb, ToC, and endorsements are pasted below.</span></span></div><div style="color:rgb(0, 0, 0);font-size:13.3333px;font-family:arial, helvetica, sans-serif;background-color:transparent;font-style:normal;"><br><span><span></span></span></div><div style="color:rgb(0, 0, 0);font-size:13.3333px;font-family:arial, helvetica, sans-serif;background-color:transparent;font-style:normal;"><span><span>Best regards,</span></span></div><div style="color:rgb(0, 0, 0);font-size:13.3333px;font-family:arial, helvetica, sans-serif;background-color:transparent;font-style:normal;"><br><span><span></span></span></div><div style="color:rgb(0, 0,
0);font-size:13.3333px;font-family:arial, helvetica, sans-serif;background-color:transparent;font-style:normal;"><span><span>Piotr Cap<br></span></span></div><div> </div><div><font size="1">Prof. zw. dr hab. Piotr Cap<br>Department of Pragmatics (Head)<br>Institute of English, University of Lodz<br>Al.Kosciuszki 65,
90-514 Lodz, POLAND<br>tel/fax +48 42 6655220<br>http://ia.uni.lodz.pl/anglistyka/ZPJ?piotr_cap<br>http://unilodz.academia.edu/PiotrCap</font><br><br></div> <hr size="1"><font face="Arial" size="2"><b><span style="font-weight:bold;"></span></b></font><span style="font-size:11.0pt;line-height:200%;" lang="EN-US">Featuring contributions by leading specialists in the field, the volume is a survey of cutting edge research in genres in political discourse. Since, as is demonstrated, “political genres” reveal many of the problems pertaining to the analysis of communicative genres in general, it is also a state-of-the-art addition to contemporary genre theory. The book offers new methodological, theoretical and empirical insights in both the long-established genres (speeches, interviews, policy documents, etc.), and the modern, rapidly-evolving generic forms, such as online political ads or weblogs. The chapters, which engage in timely issues of genre
mediatization, hybridity, multimodality, and the mixing of discursive styles, come from a broad range of perspectives spanning Critical Discourse Studies, pragmatics, cognitive psychology, sociolinguistics, applied linguistics and media studies. As such, they constitute essential reading for anyone seeking an interdisciplinary yet coherent research agenda within the vast and complex territory of today’s forms of political communication.<br><br><span style="font-weight: bold;"><span style="text-decoration: underline;">Table of Contents</span></span><br>Notes on contributors<br>Analyzing genres in political communication: An introduction<br>Piotr Cap and Urszula Okulska<br><span style="font-weight: bold;">Part I. Theory-driven approaches</span><br>Chapter 1. Genres in political discourse: The case of the ‘inaugural speech’ of Austrian chancellors<br>Helmut Gruber<br>Chapter 2. Political interviews in context<br>Anita Fetzer and Peter Bull<br>Chapter
3. Policy, policy communication and discursive shifts: Analyzing EU policy discourses on climate change<br>Michał Krzyżanowski<br>Chapter 4. The television election night broadcast: A macro genre of political discourse<br>Gerda Eva Lauerbach<br>Chapter 5. Analyzing meetings in political and business contexts: Different genres – similar strategies?<br>Ruth Wodak<br>Chapter 6. Presenting politics: Persuasion and performance across genres of political communication<br>James Moir<br><span style="font-weight: bold;">Part II. Data-driven approaches</span><br>Chapter 7. Legitimizing the Iraq War through the genre of political speeches: Rhetorics of judge-penitence in the narrative reconstruction of Denmark’s cooperation with Nazism<br>Bernhard Forchtner<br>Chapter 8. Macro and micro, quantitative and qualitative: An integrative approach for analyzing (election night) speeches<br>Thorsten Malkmus<br>Chapter 9. Reframing the American Dream: Conceptual
metaphor and personal pronouns in the 2008 US presidential debates<br>Michael Boyd<br>Chapter 10. The late-night TV talk show as a strategic genre in American political campaigning<br>Katarzyna Molek-Kozakowska<br>Chapter 11. Multimodal legitimation: Looking at and listening to Obama’s ads<br>Rowan Mackay<br>Chapter 12. Blogging as the mediatization of politics and a new form of social interaction: A case study of ‘proximization dynamics’ in Polish and British political blogs<br>Monika Kopytowska<br>Index<br></span><span style="font-size:11.0pt;line-height:200%;" lang="EN-GB">======================<br></span>“This book is a major contribution to genre analysis. The chapters approach genres in the field of political communication from theory-driven and data-driven perspectives. Based on this theoretical-empirical interdisciplinary approach, the volume brings to light the many complexities of contemporary (political) genres, revisiting the timely
questions of, i.a., generic chaining, hybridization and content migration. It is an indispensable source for anyone seeking a methodological framework for studies in the broad spectrum of mutually interactive forms of modern political communication.”<br><br><span style="font-weight: bold;">Christina Schäffner, Aston University</span><br><br>“Cap and Okulska’s volume provides a crucial update on the conceptual status and the methodology of genre analysis.”<br><br><span style="font-weight: bold;">Andreas Musolff, University of East Anglia</span><br><br>“The term genre can mean a lot of things, and here they are all good. This collection is a probing and thoughtful contribution to our understanding of political discourse – a rewarding and challenging exegesis for genre theorists of all persuasions.”<br><br><span style="font-weight: bold;">James R. Martin, University of Sydney</span></div></div></div></div></div></body></html>