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<b><span style="font-family: 'Times New Roman'; background-position: initial initial; background-repeat: initial initial;">
CALL FORPAPERS<o:p></o:p></span></b></p><p class="MsoNormal" align="center" style="text-align:center">
<b><span style="font-family: 'Times New Roman'; background-position: initial initial; background-repeat: initial initial;">
The S</span></b><b><span lang="EN-US" style="font-family: 'Times New Roman'; background-position: initial initial; background-repeat: initial initial;">
emiotics of Nation Branding: Toward an Analysisof Post-Nationalism?<o:p>
</o:p></span></b></p><p class="MsoNormal" align="center" style="text-align:center">
<span style="font-family: 'Times New Roman'; background-position: initial initial; background-repeat: initial initial;">
Supplementary Issue of <i>Signs and Society</i> (University of ChicagoPress),Winter 2016<o:p>
</o:p></span></p><p class="MsoNormal" align="center" style="text-align:center">
<span style="font-family: 'Times New Roman'; background-position: initial initial; background-repeat: initial initial;">
Call date: March 1, 2014</span><span style="font-family: 'Times New Roman';">
<o:p></o:p></span></p><p class="MsoNormal" align="center" style="text-align:center">
<span style="font-family: 'Times New Roman'; background-position: initial initial; background-repeat: initial initial;">
Guest editor: Alfonso DelPercio (University of St. Gallen) </span>
<span style="font-family: 'Times New Roman';"><br><!--[if !supportLineBreakNewLine]--><br>
<!--[endif]--><span style="background-position: initial initial; background-repeat: initial initial;">
<o:p></o:p></span></span></p><p class="MsoNormal" style="text-indent:21.6pt">
<span lang="EN-US" style="font-family: 'Times New Roman';">In modernism, nationalism
provided the condition of possibility for the hegemonization of industrial
capitalism (Bauman and Briggs 2003). Late capitalism, however, has dramatically
affected the way governments (and other economic actors) invest in theproduction of discourses on the nation and its identity (Billig 1995; Duchêne
and Heller, eds. 2012). In this political-economic environment, capital,
products, individuals, and semiotic resources circulate across national
economies. No longer restricted to specific national locations, production and
consumption change according to the needs, interests and desires of the markets
and its actors; and a new form of a transnational market has emerged, bringing
states and their territories into competition (Harvey 2005). In thispost-national framework, the competitiveness of nation-states is dependent on
their distinctiveness in the international markets (Heller 2011), and so governments
invest in the “branding” of their difference.Socio-cultural ideologies of the nation facilitate a discursive construction of
a nation-state as unique, special, and desirable (Comaroff and Comaroff 2009;
Kaneva, ed. 2012).</span><span style="font-family: 'Times New Roman'; background-position: initial initial; background-repeat: initial initial;">
<o:p></o:p></span></p><p class="MsoNormal" style="text-indent:21.6pt"><span lang="EN-US" style="font-family: 'Times New Roman';">
This promotional investmentin nationalism needs to be understood in the framework of a governmental
practice generally called “nationbranding.” This is a marketing strategy aiming to discursively transform
a nation into a commodity that can be branded, thereby successfully positioning
it within the international markets. As such, nation branding is a metasemiotic practice that creates
value in forging—through the staging of semiotic resources that index an ideology
of “national identity”—affective meaning (feelings of exoticism,internationalism, innovation, integrity, reliability, stability, etc.), which a
branding discourse then projects onto the promoted nation (Nakassis 2012).</span>
<span style="font-family: 'Times New Roman'; background-position: initial initial; background-repeat: initial initial;">
<o:p></o:p></span></p><p class="MsoNormal" style="text-indent:21.6pt"><span lang="EN-US" style="font-family: 'Times New Roman';">
This supplementary issue willanalyze ways in which semiotic resources (such as texts, images, symbols,
cultural artifacts, flags, songs, buildings, events, etc.) enable the staging
of a nation in the context of such branding practices. We especially invite
papers discussing which semiotic resources used to index a nation areconsidered to be </span>
<span lang="EN-US" style="font-family:"Times New Roman"">appropriate,
and for which markets. Further, papers will investigate how the image of a
nation is invented, controlled, and enacted in these processes and will examine
who (individuals, communities and/or institutions) is legitimatized to brand a
nation in a certain way and for whom. This supplementary issue will discuss the
methodological implications and challenges posed when analyzing branding
practices, especially in terms of how we, as analysts, can grasp theproduction, circulation, and consumption of nation branding practices across time and space. How can we analyze the “decontextualization,”
“entextualization,” and “recontextualization” (Silverstein and Urban, eds.
1996) of modernist discourses on the nation in a post-national political-economic
context? Finally, with that in mind, this issue will explore how and under
which conditions such post-national branding discourses have (or do not have)
consequences on the (re)imagination of nationhood and on the relations of
difference and inequality implied. </span><span style="font-family: 'Times New Roman'; background-position: initial initial; background-repeat: initial initial;">
<o:p></o:p></span></p><p class="MsoNormal" style="margin-left:36.0pt;text-indent:-36.0pt">
<span lang="EN-US" style="font-family:"Times New Roman""> </span>
</p><p class="MsoNormal"><b><span style="font-family: 'Times New Roman'; background-position: initial initial; background-repeat: initial initial;">
If you wish to contribute tothis supplementary issue of <i>Signs andSociety</i>
, please submit an abstract of</span></b><b><span style="font-family: 'Times New Roman';">
<span style="background-position: initial initial; background-repeat: initial initial;">
500 words, with a full title and list of key references, to Alfonso Del
Percio at </span></span></b><span lang="EN-US"><a href="mailto:alfonso.delpercio@gmail.com">
<b><span lang="EN-US" style="font-family: 'Times New Roman'; background-position: initial initial; background-repeat: initial initial;">
<span lang="EN-US">alfonso.delpercio@gmail.com</span></span></b></a></span>
<b><span style="font-family: 'Times New Roman'; background-position: initial initial; background-repeat: initial initial;">
no later than June 1, 2014. <o:p></o:p></span></b></p><p class="MsoNormal">
<b><span style="font-family: 'Times New Roman'; background-position: initial initial; background-repeat: initial initial;">
<o:p> </o:p></span></b></p><p class="MsoNormal"><span style="font-family: 'Times New Roman'; background-position: initial initial; background-repeat: initial initial;">
Forgeneral questions about <i>Signs and Society</i>please contact the Editor-in-Chief, Richard J. Parmentier at </span>
<u><span style="font-family: 'Times New Roman';"><font color="#244061">
rparmentier@brandeis.edu.<o:p></o:p></font></span></u></p><p class="MsoNormal" style="margin-left:36.0pt;text-indent:-36.0pt">
<b><span lang="EN-US" style="font-family: 'Times New Roman';"><font color="#244061">
</font></span></b></p><p class="MsoNormal" style="margin-left:21.6pt;text-indent:-21.6pt">
<!--[if supportFields]><spanlang=EN-US style='font-family:"Times New Roman"'><span style='mso-element:field-begin'></span><span
style="mso-spacerun:yes"> </span>ADDIN EN.REFLIST <span style='mso-element:
field-separator'></span></span><![endif]--><span lang="EN-US" style="font-family:
"Times New Roman"">Bauman, Richard, and Charles Briggs. 2003. <i>
Voices of Modernity</i>. Cambridge:Cambridge University Press.<o:p></o:p>
</span></p><p class="MsoNormal" style="margin-left:21.6pt;text-indent:-21.6pt">
<span lang="EN-US" style="font-family:"Times New Roman"">Billig, Michael. 1995. <i>
Banal Nationalism</i>. London: Sage.<o:p></o:p></span></p><p class="MsoNormal" style="margin-left:21.6pt;text-indent:-21.6pt">
<span lang="EN-US" style="font-family:"Times New Roman"">Comaroff, Jean, and John
Comaroff. 2009. <i>Ethnicity, Inc</i>.Chicago: University of Chicago Press.<o:p>
</o:p></span></p><p class="MsoNormal" style="margin-left:21.6pt;text-indent:-21.6pt">
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