[EDLING:1907] CUP aims to double education division

[fmhult at DOLPHIN.UPENN.EDU]

This   article  from  Information  World   Review  was  sent  you   by
<fmhult at dolphin.upenn.edu>.

If  you wish to go  straight to the page  from which this article  was
sent, click here: <http://www.iwr.co.uk/2165276>

+====================================================================+
|               CUP AIMS TO DOUBLE EDUCATION DIVISION                |
| ------------------------------------------------------------------ |
|   More  changes  at  CUP  as  university  publisher  focuses  on   |
|   educational market                                               |
+--------------------------------------------------------------------+

Cambridge  University Press has  unveiled aggressive growth  plans for
its   newly restructured  £60m educational  division, aiming  to boost
turnover by between 75% and 100% over the next five years.

The  publisher has brought  all its educational  products under a  new
umbrella unit, Cambridge Learning , and taken on 60 new staff over the
past two years in line with a wider strategy to focus on the business’
more commercial properties.

The  unit represents around half of the £120m  CUP business , with the
rest   made up  by academic  products. But  Andrew Gilfillan,  m.d. of
Cambridge  Learning, said it would soon become the majority part. “The
plan  is for  Learning to  overtake academic  in terms  of growth  and
revenues  because the market opportunities are  greater,” he said. “We
are   targeting growth of  12% to 15%  year-on-year for the  next five
years.”

... read the full story at <http://www.iwr.co.uk/2165276>

+--------------------------------------------------------------------+
| vnunet.com   is the computing  and IT web  site with the  broadest |
| range  of content in this field  of any UK site. Whether  you're a |
| beginner or an expert, an enthusiast or a professional, vnunet.com |
| has something for you.                                             |
| ------------------------------------------------------------------ |
|          http://www.vnunet.com - your computer connection          |
+====================================================================+