Rosetta Stone builds brand awareness with Olympics pitch

[Francis Hult]

PR Week

 

Rosetta Stone builds brand awareness with Olympics pitch

 

Rosetta Stone, a language-learning software maker, is leveraging its work with several Olympic athletes who used its programs to learn Chinese prior to going to Beijing. The effort is part of its overall brand awareness strategy.


Rosetta Stone has sponsorship relationships with several Olympic swimmers, including Michael Phelps. After the games, the company is planning a media tour that would promote how using the language tools helped the athletes to enjoy a better experience in Beijing, said Pamela Mulder VP of brand marketing strategy at Rosetta Stone. The company also distributed its products to several journalists covering the Olympics. It plans to do a media push following the games encouraging the journalists to report on the way knowing the language helped with their coverage.

 

Full story:

http://www.prweekus.com/Rosetta-Stone-builds-brand-awareness-with-Olympics-pitch/article/115502/

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