Ukraine: Custom language courses in demand

[Francis Hult]

Kyiv Post

 

Custom language courses in demand

 

The increased presence of foreign investors, particularly English­speaking businesses, into the country's markets has fueled the language school market's robust annual 20­30 percent growth. Increasingly, Ukrainian professionals, companies and families recognize the importance of foreign language skills, and not just English. "Professionals with a good command of English earn a minimum of 15 to 20 percent more than those who do not," notes Yulia Shilova, marketing manager for Speak Up, an English ­language school.

 

Increasingly, both individual students and corporate clients are demanding more focused, business­centric language training. Most top­line schools have responded and have begun to offer custom courses such as English for call­centers, lawyers, human resources, tourism and real estate development. "Most language schools have realized the importance of opening business­English branches in house," says Mike Bell, co­owner of the Phoenix ­English center.

 

Full story:

http://www.kyivpost.com/business/industglance/29333/

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