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<P class=MsoNormal style="MARGIN: 0in 0in 0pt">Title: Globalization of Language and Culture in <?xml:namespace prefix = st1 ns = "urn:schemas-microsoft-com:office:smarttags" /><st1:place w:st="on">Asia</st1:place></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">Editor: Viniti Vaish</P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">Series Title: Advances in Sociolinguistics</P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">Published: 2010</P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">Publisher: Continuum</P>
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<P class=MsoNormal style="MARGIN: 0in 0in 0pt">Book URL: </P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">http://www.continuumbooks.com/books/detail.aspx?BookId=132032&SubjectId=989&Subject2Id=1563</P>
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<P class=MsoNormal style="MARGIN: 0in 0in 0pt">Hardcover: $140.00 </P>
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<P class=MsoNormal style="MARGIN: 0in 0in 0pt">Abstract:</P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">The impact of globalization processes on language is an emergent field in sociolinguistics. To date there has not been an in-depth look at this in Asia, although Asia includes the two most populous globalizing economies of the world, <st1:country-region w:st="on">India</st1:country-region> and <st1:country-region w:st="on"><st1:place w:st="on">China</st1:place></st1:country-region>. <BR><BR>Covering the major themes in the field of globalization and language, this book will take a look at topics such as English emerging as the medium of instruction for subjects like mathematics and science. Another theme is the rise of Mandarin as a potentially 'global' language networking the Chinese diaspora. The cultural contexts of <st1:place w:st="on">Asia</st1:place>, specifically the Sinic, Hindu and Islamic civilizations give the processes of globalization and language a unique dimension. <BR><BR>This book is suitable for researchers and postgraduate students in all fields of sociolinguistic enquiry.</P>
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<P class=MsoNormal style="MARGIN: 0in 0in 0pt">TABLE OF CONTENTS</P>
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<P class=MsoNormal style="MARGIN: 0in 0in 0pt">Introduction, Viniti Vaish (Centre for Research and Pedagogy, National Institute of Education, <st1:place w:st="on"><st1:country-region w:st="on">Singapore</st1:country-region></st1:place>)<BR style="mso-special-character: line-break"><BR style="mso-special-character: line-break"></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">1.Global Mandarin, Goh Yeng Seng & Lim Seok Lai (Asian Languages and Literature, National <st1:PlaceType w:st="on">Institute</st1:PlaceType> of <st1:PlaceName w:st="on">Education</st1:PlaceName>, <st1:country-region w:st="on"><st1:place w:st="on">Singapore</st1:place></st1:country-region>)<BR style="mso-special-character: line-break"><BR style="mso-special-character: line-break"></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">2. Muslim education and globalization: the Re-(de)positioning of languages and curriculum content in South East Asia, Saeda Buang (Asian Languages and Literature, National Institute of Education, Singapore)<BR style="mso-special-character: line-break"><BR style="mso-special-character: line-break"></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">3. Language Idealism and Realism in Globalization – exploring homogeneity beliefs in <st1:country-region w:st="on">Japan</st1:country-region>, Masakazu Iino (<st1:PlaceType w:st="on">School</st1:PlaceType> of <st1:PlaceName w:st="on">International Liberal Studies</st1:PlaceName>, <st1:place w:st="on"><st1:City w:st="on">Waseda University</st1:City>, <st1:country-region w:st="on">Japan</st1:country-region></st1:place>)<BR style="mso-special-character: line-break"><BR style="mso-special-character: line-break"></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">4. Linguistic Capital, Study Mothers and the Transnational Family in <st1:country-region w:st="on">Singapore</st1:country-region>, Phyllis Ghim Chew (Nanyang Technological <st1:place w:st="on"><st1:City w:st="on">University</st1:City>, <st1:country-region w:st="on">Singapore</st1:country-region></st1:place>)<BR style="mso-special-character: line-break"><BR style="mso-special-character: line-break"></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">5. Globalization and English Teaching in <st1:country-region w:st="on">Sri Lanka</st1:country-region>: Foreign Resources and Local Responses, Kaushalya Parera and Suresh Canagarajah (Baruch <st1:place w:st="on"><st1:City w:st="on">College</st1:City>, <st1:State w:st="on">New York</st1:State>, <st1:country-region w:st="on">USA</st1:country-region></st1:place>)<BR style="mso-special-character: line-break"><BR style="mso-special-character: line-break"></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">6. Pedagogy, Culture and Globalization in <st1:country-region w:st="on">India</st1:country-region>, Viniti Vaish (Centre for Research and Pedagogy, National <st1:PlaceType w:st="on">Institute</st1:PlaceType> of <st1:PlaceName w:st="on">Education</st1:PlaceName>, <st1:place w:st="on"><st1:country-region w:st="on">Singapore</st1:country-region></st1:place>)<BR style="mso-special-character: line-break"><BR style="mso-special-character: line-break"></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">7. Flows of Technology: Mandarin in Cyberspace, Shouhui Zhao (Centre for Research in Pedagogy and <st1:place w:st="on"><st1:City w:st="on">Practice</st1:City>, <st1:country-region w:st="on">Singapore</st1:country-region></st1:place>)<BR style="mso-special-character: line-break"><BR style="mso-special-character: line-break"></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">8. Globalization and <st1:country-region w:st="on">South Korea</st1:country-region>’s EPIK, Mihyon Jeon (<st1:place w:st="on"><st1:City w:st="on">York University</st1:City>, <st1:country-region w:st="on">Canada</st1:country-region></st1:place>)<BR style="mso-special-character: line-break"><BR style="mso-special-character: line-break"></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">9. Globalization and Language-in-Education Policy Shift in Malaysia: Challenges of Implementation, Saran Kaur Gill, Radha Nambiar, Noraini Ibrahim, Tan Kim Hua (University Kebangsgaan, Malaysia)<BR style="mso-special-character: line-break"><BR style="mso-special-character: line-break"></P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">10. Globalization: Medium of Instruction Policy, Indigeneous Educational System and ELT in <st1:country-region w:st="on">Sri Lanka</st1:country-region>, Indika Liyanage (<st1:place w:st="on"><st1:City w:st="on">Griffith University</st1:City>, <st1:country-region w:st="on">Australia</st1:country-region></st1:place>)<BR>Index</P>
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<P class=MsoNormal style="MARGIN: 0in 0in 0pt">COMMENTS:</P>
<P class=MsoNormal style="MARGIN: 0in 0in 0pt">"Vaish's volume explores the many and varied intersections between applied linguistics and globlalization studies. This methodologically and theoretically diverse set of papers take us into new territory, both geographically and conceptually, engaging the reader with novel data and new ways of asking old questions."<BR>- Kendall A. King, Associate Professor, Second Languages and Cultures, <st1:place w:st="on"><st1:City w:st="on">University of Minnesota</st1:City>, <st1:country-region w:st="on">USA</st1:country-region></st1:place> </P>
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<P class=MsoNormal style="MARGIN: 0in 0in 0pt">“This timely collection of papers, focusing on an area of the world that continues to take center-stage in geopolitics, offers incisive analyses of how processes of globalization and transnationalism are experienced ‘on the ground.’ Viniti Vaish has succeeded in assembling a volume that offers fresh perspectives on the intersection of language with education, policy, culture, and technology across an impressive range of Asian polities.”<BR>- Francis M. Hult, <st1:PlaceType w:st="on">University</st1:PlaceType> of <st1:PlaceName w:st="on">Texas</st1:PlaceName> at <st1:place w:st="on"><st1:City w:st="on">San Antonio</st1:City>, <st1:country-region w:st="on">USA</st1:country-region></st1:place> </P></DIV></BODY></HTML>