<html dir="ltr">
<head>
<meta http-equiv="Content-Type" content="text/html; charset=Windows-1252">
<meta name="GENERATOR" content="MSHTML 10.00.9200.16736">
<style id="owaParaStyle">P {
        MARGIN-BOTTOM: 0px; MARGIN-TOP: 0px
}
</style>
</head>
<body fPStyle="1" ocsi="0">
<div style="direction: ltr;font-family: Arial;color: #000000;font-size: 10pt;">
<p>Forbes</p>
<p> </p>
<p>How Cat Memes Became A Language Learning Game</p>
<p> </p>
<p>Launching today on iOS, CatAcademy is a language learning game that uses cat images to commit language to memory. We had a chance to chat with Ed Cooke, CEO of Memrise, about CatAcademy.</p>
<p>“Learning has always been rather implicitly serious,” says Cooke.  “We set out to harness the power of meme-like imagery.  We’re focusing on conversation, not translation.”</p>
<p> </p>
<p>Full story:<br>
<a href="http://www.forbes.com/sites/danieltack/2013/11/20/how-cat-memes-became-a-language-learning-game/">http://www.forbes.com/sites/danieltack/2013/11/20/how-cat-memes-became-a-language-learning-game/</a></p>
</div>
</body>
</html>