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<span style="font-size: 12pt;">Title: English Language Ideologies in Korea</span></p>
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<span style="font-size: 12pt;">Author: Jinhyun Cho</span></p>
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<span style="font-size: 12pt;">ISBN: 978-3-319-</span><span style="background: rgb(249, 249, 249); color: rgb(54, 54, 54); font-family: "Helvetica","sans-serif"; font-size: 9pt;">
</span><span style="background: rgb(249, 249, 249); color: rgb(54, 54, 54); font-size: 12pt;">59016-5</span><span style="font-size: 12pt;"><br>
Hardback Price: $99.99</span></p>
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<span style="font-size: 12pt;">*Softcover Price: $24.99</span></p>
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<span style="font-size: 12pt;">URL: http://www.springer.com/gp/book/9783319590165#otherversion=9783319590189</span></p>
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<span style="font-size: 12pt;"> </span></p>
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<span style="font-size: 12pt;">About the book: </span></p>
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<span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;">This volume critically examines the phenomenon of “English fever” in South Korea from both micro- and macro-perspectives. Drawing on original research and
rich illustrative examples, the book investigates two key questions: why is English so popular in Korea, and why is there such a gap between the ‘dreams’ and ‘realities’ associated with English in Korea? These questions are explored through the eyes of English-Korean
translators and interpreters, who represent the professional group most intensely engaged in the zeal for English language mastery. Macro-perspectives focus on historical factors leading to the rise of English, with English-Korean translation and interpreting
as a key theme. Micro-perspectives explore the dreams that individuals attach to English and the ways in which they imagine it can transform their lives, and contrast these dreams with the stark realities felt on the ground. The gaps between these dreams and
realities are explored from various angles, which include commodification, gender and neoliberalism. The book thus offers fresh insights on how the phenomenon of “English fever” has been created, reproduced, and sustained from both historical and contemporary
viewpoints.</span></p>
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<p><span style="font-family: "Calibri","sans-serif";">Table of contents: <br>
</span><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;">- 1. Introduction: English in South Korea.</span></p>
<p><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;"><br>
</span></p>
<p><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;">- Part I – English, Interpreting and the Media.</span></p>
<p><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;">- 2. English Language Learning and Interpreting.</span></p>
<p><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;">- 3. The Korean Media and English.</span></p>
<p><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;"><br>
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<p><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;">- Part II – Interpreting Selves in English.</span></p>
<p><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;">- 4. English to Actualize Upward Mobility.</span></p>
<p><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;">- 5. English as a Cause of Social Division.</span></p>
<p><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;"><br>
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<p><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;">- Part III – Behind the Glamour of English in the Media.</span></p>
<p><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;">-</span><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;"> 6. Conflicts Between Dreams and Reality.</span></p>
<p><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;">- 7. English Education as a Cash Cow for Media Organizations.</span></p>
<p><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;">- 8. English and the Internationalization of Higher Education.</span></p>
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<p><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;">- Part IV – Conclusion.</span></p>
<p><span style="background: white; color: black; font-family: "Helvetica","sans-serif"; font-size: 10.5pt;">- 9. English in a Neoliberal Society.</span><span style="font-family: "Calibri","sans-serif";"></span></p>
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<span style="font-size: 12pt;">*Springer offers softcover books for the low price of just $24.99. This service is available directly through your university library. To purchase your softcover edition, just click on the MyCopy link when you search online for
the eBook at your institution’s library. </span></p>
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<span style="font-size: 12pt;">Discounted prices are also available when a volume form the Multilingual Education series is used as a textbook for a course. Contact your Springer representative for further details.
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