Assumptions about Communication/Cool Hand Luke
david_tuggy at SIL.ORG
Sun Feb 25 21:22:06 UTC 2001
Gerald VK wrote:
"The advertiser tries to associate some postive
feelings or reinforcement with the product he is selling. When this
results in a
purchaser buying the product, we say that that communication was
However, if the viewer rejects that association of those particular
that product, we say that the communication has failed."
I never thought I would feel like congratulating those who are hard to
communicate with. In this case, I think I do! (I think it was C.S.
Lewis who commented somewhere about how what a triumph of language it
is that logical thought, common sense, self-control, and thrift, can
be lumped together under the rubric of "sales resistance".)
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