Initial findings

[jess tauber]

Caught this little tidbit in todays feeds- http://news.yahoo.com/s/livescience/20071210/sc_livescience/yourinitialscouldspellsuccess

So deliberate shaping of the external phonetic environment can conceivably alter future history, as mindless human drones bounce off its contours like balls in a Pachinko game? Already corporate naming companies are manipulating us with their low-level sound symbolism knowledge. What next? What about names of political candidates? Whose name sounds 'tougher', and who will then try to overcompensate?

Where are the gods Maluma and Takete when you need them?

Jess Tauber
phonosemantics at earthlink.net