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<font size=4 color="#0000FF">of interest? Pass on as you
wish<br><br>
no need to reply <br>
Cheers<br>
<img src="cid:7.1.0.9.0.20120215135937.019e7600@tiscali.co.uk.0" width=16 height=16 alt=":)">
- Chris<br><br>
<br>
</font><blockquote type=cite class=cite cite=""><font size=4>StoryNet and
the Research Priority Area Communication of the Amsterdam School<br>
of Communication Research (ASCoR) are pleased to announce the
workshop:<br><br>
Narratives and entertainment: The use of stories to make communication
more<br>
entertaining and effective<br><br>
June 21-22, 2012, University of Amsterdam<br><br>
Narratives have the capacity to evoke strong emotions in viewers and
readers.<br>
A dramatic story can make people fill up with tears, a thriller can
keep<br>
viewers in suspense until the final moment of relief, and a comedy can
make<br>
people laugh out loud. These emotions likely contribute to the effects
of<br>
narratives. Narratives are interesting for recipients, catch their
attention<br>
easily and weaken their resistance to messages in the narrative. That is
why<br>
stories are increasingly used across a variety of communication types,
such<br>
as news and education, making the information more entertaining and at
the<br>
same time more effective. This process is called entertainization, or
the<br>
inclusion of entertainment elements in information, education and<br>
advertising.<br><br>
A keynote speaker at the workshop is Melanie C. Green (University of
North<br>
Carolina at Chapel Hill), who is an expert and pioneer in research on
the<br>
effective use of narratives in persuasion and health
communication.<br><br>
We invite abstracts for presentations addressing the topic of narratives
and<br>
entertainment in a wide variety of contexts, such as (but not limited
to)<br>
political communication, health communication and marketing. Questions
that<br>
may be addressed are for instance: How do stories in news coverage
contribute<br>
to its entertainment value? Which elements make a narrative with a
health<br>
message effective? Which processes underlie the persuasiveness of
narratives<br>
in advertising?<br><br>
We invite abstracts with a maximum of 200 words for presentations at
the<br>
workshop. Abstracts can be submitted via email to Anneke de Graaf<br>
(a.m.degraaf@uva.nl).<br><br>
Deadline for submissions is February 15, 2012.<br><br>
Organizers:<br>
Dr. Anneke de Graaf<br>
University of Amsterdam<br>
Amsterdam School of Communication Research (ASCoR) Kloveniersburgwal
48<br>
1012 CX Amsterdam <br>
+31 (0) 20 525 4401<br>
a.m.degraaf@uva.nl<br><br>
Prof. Dr. Helena Bilandzic<br>
Augsburg University<br>
Department for Media and Educational Technology Universitätsstraße
10<br>
86159 Augsburg<br>
+49 (0) 821 598 5906<br>
helena.bilandzic@phil.uni-augsburg.de<br><br>
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address:<br>
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c/o Dept. of Information and Communication Sciences CP123, avenue
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Email: info@ecrea.eu<br>
URL:
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<<a href="http://www.ecrea.eu/" eudora="autourl">
http://www.ecrea.eu/</a>> <br>
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