Excellent point, Veronika - I knew there was something that was annoying me about the phrase, and the fashion, and now I understand! <div><br></div><div>Jen.</div><div><br></div><div>Jennifer Coates<br>Emeritus Professor of English Language & Linguistics<br>

Department of Media, Culture and Language<div>University of Roehampton, London SW15 5SL.</div><div><br></div><br><div class="gmail_quote">On 25 November 2012 22:45, Koller, Veronika <span dir="ltr"><<a href="mailto:v.koller@lancaster.ac.uk" target="_blank">v.koller@lancaster.ac.uk</a>></span> wrote:<br>

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<p class="MsoNormal"><span style="color:#1f497d">Hello Jane,<u></u><u></u></span></p>
<p class="MsoNormal"><span style="color:#1f497d">I am familiar with this term, and the fashion, and it has been irritating me since it made its debut in fashion mags about two or three years ago. Why? Because it takes something potentially subversive – a woman
 dressing in a masculine way – and turns it into an instance of compulsory heterosexuality.
<u></u><u></u></span></p>
<p class="MsoNormal"><span style="color:#1f497d"><u></u> <u></u></span></p>
<p class="MsoNormal"><span style="color:#1f497d">Veronika<u></u><u></u></span></p>
<p class="MsoNormal"><span style="color:#1f497d"><u></u> <u></u></span></p>
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<p class="MsoNormal"><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#1f497d">Dr Veronika Koller</span><span style="font-size:8.0pt;color:#1f497d">
<br>
</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#1f497d">Senior Lecturer in English Language</span><span style="font-size:8.0pt;color:#1f497d">
<br>
</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#1f497d">Department of Linguistics and English Language
</span><span style="font-size:8.0pt;color:#1f497d"><br>
</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#1f497d">Lancaster University</span><span style="font-size:8.0pt;color:#1f497d">
<br>
</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#1f497d">Lancaster LA1 4YL</span><span style="font-size:8.0pt;color:#1f497d">
<br>
</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#1f497d">United Kingdom</span><span style="font-size:8.0pt;color:#1f497d">
<br>
</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#1f497d">Phone: <a href="tel:%2B%2B44-%280%291524-594642" value="+441524594642" target="_blank">++44-(0)1524-594642</a></span><span style="font-size:8.0pt;color:#1f497d">
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</span><span style="font-size:8.0pt;font-family:"Arial","sans-serif";color:#1f497d">Web:
<a href="http://www.ling.lancs.ac.uk/profiles/52/" target="_blank"><span style="color:#1f497d">http://www.ling.lancs.ac.uk/profiles/52/</span></a></span><span style="font-size:8.0pt;color:#1f497d">
</span><span style="font-size:8.0pt;font-family:"Times New Roman","serif";color:#1f497d"><u></u><u></u></span></p>
<p class="MsoNormal"><span style="font-size:10.0pt;font-family:"Arial","sans-serif";color:#1f497d">"It is justice, not charity, that is wanting in the world." (Mary Wollstonecraft)</span><span style="color:#1f497d">
</span><span style="color:#1f497d"><u></u><u></u></span></p>
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<p class="MsoNormal"><span style="color:#1f497d"><u></u> <u></u></span></p>
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<p class="MsoNormal"><b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif"">From:</span></b><span lang="EN-US" style="font-size:10.0pt;font-family:"Tahoma","sans-serif""> International Gender and Language Association [mailto:<a href="mailto:GALA-L@LISTSERV.LINGUISTLIST.ORG" target="_blank">GALA-L@LISTSERV.LINGUISTLIST.ORG</a>]
<b>On Behalf Of </b>Sunderland, Jane</span></p><div><br>
<b>Sent:</b> 23 November 2012 06:11<br>
<b>To:</b> <a href="mailto:GALA-L@LISTSERV.LINGUISTLIST.ORG" target="_blank">GALA-L@LISTSERV.LINGUISTLIST.ORG</a><br>
<b>Subject:</b> [GALA-L] 'Boyfriend style'<u></u><u></u></div><p></p>
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<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">Dear all<u></u><u></u></p><div><div>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">An undergraduate student of mine, Grace Harper, is writing her dissertation on the construction of women and girls in ads for ‘boyfriend style’ fashion, and blogs and magazine features which talk about this.<u></u><u></u></p>


<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">We haven’t been able to find any academic work on this particular category, but would be delighted to know of any.<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">In addition, any references/links anyone can send to ads or features, as data on ‘boyfriend style’, would also be most gratefully received.<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">With best wishes to all<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">Jane Sunderland<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
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</blockquote></div><br><br clear="all"><div><br></div>-- <br>Jennifer Coates<br>Emeritus Professor of English Language & Linguistics<br>Department of Media, Culture and Language<div>University of Roehampton, London SW15 5SL.</div>

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