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<div style="direction: ltr;font-family: Tahoma;color: #000000;font-size: 10pt;">I knew that the term rang a bell!
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<div>American Eagle seem to be involved in this trend as well (http://www.ae.com/web/browse/category.jsp?catId=cat1930004), although I'm sure Gap, Urban Outfitters etc also have clothing lines along the same theme.</div>
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<div>Rob Lawson<br>
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<div id="divRpF304645" style="direction: ltr; "><font face="Tahoma" size="2" color="#000000"><b>From:</b> International Gender and Language Association [GALA-L@LISTSERV.LINGUISTLIST.ORG] on behalf of Sarah Wagner [swagner@UTEXAS.EDU]<br>
<b>Sent:</b> 03 December 2012 21:39<br>
<b>To:</b> GALA-L@LISTSERV.LINGUISTLIST.ORG<br>
<b>Subject:</b> Re: [GALA-L] 'Boyfriend style'<br>
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<font color="#000066"><font><font face="georgia,serif">I can'<font>t stand the t<font>rend either. It has been around for a while, without the name, in
<font><font><font>lot<font>s of vis<font>ual media--<font>I th<font>ink you can find discussions of it in classic 2nd wave literature, even the movie about ads and feminism
<i><font>K<font>illing <font>Us Softly<font>.</font></font></font></font></i></font></font></font></font></font></font></font></font></font></font></font></font> It's the classic women looking smaller and cuter and more helpless in the oversized shirts style;
<font>women looking more feminine in masculine clothing. <font>Been <font>irritating me since young women in the 90s in college would
<font>wear sleeves that were too long, with just their little fingers poking out because<font>, goodness, ha<font>ving a full set of hand<font>s would just be so...masculine? Grr.</font></font></font></font></font></font></font>
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<div class="gmail_quote">On Mon, Nov 26, 2012 at 6:57 AM, Bakewell, Liza <span dir="ltr">
<<a href="mailto:lizabakewell@brown.edu" target="_blank">lizabakewell@brown.edu</a>></span> wrote:<br>
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Dear Jane,
<div>I don't know boyfriend style either, but there are the two books <i>Packaging Girlhood</i> (St. Martins Press) and
<i>Packaging Boyhood</i> that are about that very topic, advertisements and gender. You could see if they have anything in there for your student. They are both excellent books by faculty at Colby College in Waterville, Maine, USA. Best of luck. Liza
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<div class="gmail_quote">On Fri, Nov 23, 2012 at 1:11 AM, Sunderland, Jane <span dir="ltr">
<<a href="mailto:j.sunderland@lancaster.ac.uk" target="_blank">j.sunderland@lancaster.ac.uk</a>></span> wrote:<br>
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<p class="MsoNormal">Dear all<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">An undergraduate student of mine, Grace Harper, is writing her dissertation on the construction of women and girls in ads for ‘boyfriend style’ fashion, and blogs and magazine features which talk about this.<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">We haven’t been able to find any academic work on this particular category, but would be delighted to know of any.<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">In addition, any references/links anyone can send to ads or features, as data on ‘boyfriend style’, would also be most gratefully received.<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">With best wishes to all<span><font color="#888888"><u></u><u></u></font></span></p>
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<p class="MsoNormal"><u></u> <u></u></p>
<p class="MsoNormal">Jane Sunderland<u></u><u></u></p>
<p class="MsoNormal"><u></u> <u></u></p>
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<span class="HOEnZb"><font color="#888888">-- <br>
Liza Bakewell
<div>Director, <a href="http://www.mesolore.net" target="_blank">The Mesolore Project</a>, Brown University </div>
<div>Co-Founder <a href="https://www.facebook.com/pages/Maine-Women-Write/216898465029026" target="_blank">Maine Women Write</a></div>
<div><a href="https://www.facebook.com/pages/Maine-Women-Write/216898465029026" target="_blank"></a>WWW <a href="http://www.lizabakewell.com" target="_blank">www.lizabakewell.com</a> </div>
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