<html><body><div style="color:#000; background-color:#fff; font-family:times new roman, new york, times, serif;font-size:12pt"><div id="yiv1109034921"><div><div style="color: rgb(0, 0, 0); background-color: rgb(255, 255, 255); font-family: 'times new roman', 'new york', times, serif; font-size: 12pt;"><div id="yiv1109034921yui_3_13_0_rc_1_9_1381610420536_58"><span style="font-family: arial, sans-serif; color: rgb(34, 34, 34); font-size: 13.333333969116211px;">Dear All,</span><br></div><div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 13.333333969116211px;" id="yiv1109034921yui_3_13_0_rc_1_1_1381610420536_33007"><br></div><div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 13.333333969116211px;" id="yiv1109034921yui_3_13_0_rc_1_1_1381610420536_33003"><span style="color: rgb(0, 0, 0); font-family: 'Times New Roman', Times, serif; font-size: 16px;">The book focuses on the role of language as a powerful
tool in representing and structuring the world. It explores how language can help construct stereotypes, identities, and human relationships. By constructing stereotypes language also manifests and perpetuates gender differences. The author examines how gender is in fact made up on a continuous basis in different linguistic and artistic expressions, e.g., sayings and proverbs, jokes, songs, films, TV plays, newspapers, theater, and slogans behind vehicles, and reveals how these apparently playful activities strengthen gender stereotypes unnoticed. The book highlights the politics of representation and hegemony with regard to women with special reference to language. The readers are encouraged to realize that on the one hand language is a tool of control and hegemony while on the other hand it can be used to mount resistance against hegemony by reversing the discourse.</span><br></div><div style="color:rgb(34, 34, 34);font-family:arial,
sans-serif;font-size:13.333333969116211px;" class="yui_3_13_0_rc_1_1_1381610420536_43960"><br></div><div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 13.333333969116211px;">Warm regards</div><div style="color: rgb(34, 34, 34); font-family: arial, sans-serif; font-size: 13.333333969116211px;" id="yiv1109034921yui_3_13_0_rc_1_1_1381610420536_32883"><span style="font-family: 'times new roman', 'new york', times, serif; color: rgb(0, 0, 0); font-size: 12pt;"> </span><br></div><div id="yiv1109034921yui_3_13_0_rc_1_9_1381610420536_64">Dr.Shahid Siddiqui<br>Professor & Head<br>Department of Social Sciences<br>Lahore School of Economics, Main Campus, <br>Burki Road Lahore<br>Lahore, Pakistan<br>http://shahidksiddiqui.blogspot.com</div><div class="yiv1109034921yahoo_quoted" id="yiv1109034921yui_3_13_0_rc_1_9_1381610420536_66" style="display: block;"> <br> <br> <div style="font-family: 'times new roman', 'new york', times,
serif; font-size: 12pt;" class="yiv1109034921yui_3_13_0_rc_1_1_1381610420536_32643"> <div style="font-family: 'times new roman', 'new york', times, serif; font-size: 12pt;" class="yiv1109034921yui_3_13_0_rc_1_1_1381610420536_32644"> <div dir="ltr"><br></div> </div> </div> </div> </div></div></div><style>#yiv1109034921 .yiv1109034921hmmessage P {
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