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<div class="" align="center" id="yiv9440116672yui_3_16_0_1_1455120606619_4891" style="margin-bottom: 0.0001pt; text-align: center; line-height: 24px; background-color: rgb(153, 204, 255);">
<b id="yiv9440116672yui_3_16_0_1_1455120606619_4893" class=""><i id="yiv9440116672yui_3_16_0_1_1455120606619_4895" class="">CALL FOR PAPERS: Mediated Service Encounters</i></b></div>
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<span id="yiv9440116672yui_3_16_0_1_1455120606619_4907" class="" style="font-size: 12pt; line-height: 18.4px;">Service encounters are a pervasive and fundamental practice in everyday life whereby products, information, or commodities are traded between a service
provider and a service seeker. Due to their preponderance, service encounters have been widely studied from different perspectives (Hernández-López and Fernández-Amaya, 2015).</span></div>
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<span class="" id="yui_3_16_0_1_1455120606619_12491" style="font-size: 12pt; line-height: 18.4px;"><br id="yui_3_16_0_1_1455120606619_12493" class="">
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<span id="yiv9440116672yui_3_16_0_1_1455120606619_4913" class="" style="font-size: 12pt; line-height: 18.4px;">Although research on service encounters has now a long standing tradition (Merrit 1976), there is a pressing need for further research that focuses
on the consequences that outsourcing, globalization (Sifianou 2013) and the new technologies have had on this genre (Garcés-Conejos Blitvich 2015). To that end, this volume aims to further explore interaction in mediated service encounters. <a rel="nofollow" name="_GoBack" id="yiv9440116672yui_3_16_0_1_1455120606619_4915" class="" href="" style="color: rgb(25, 106, 212);"></a>We
welcome chapter proposals focusing on the following topics, but not exclusively:</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_4919" style="text-align: justify; line-height: 18.4px;">
<span id="yiv9440116672yui_3_16_0_1_1455120606619_4921" class="" style="font-size: 12pt; line-height: 18.4px;"> </span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5373" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5375" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5377" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5379" class="" style="font-size: 12pt;">Email
communication and service encounters</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5383" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5385" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5387" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5389" class="" style="font-size: 12pt;">Commercial
websites</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5393" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5395" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5397" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5399" class="" style="font-size: 12pt;">Online
chats and service encounters</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5403" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5405" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5407" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5409" class="" style="font-size: 12pt;">Online
forums and service encounters</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5413" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5415" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5417" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5419" class="" style="font-size: 12pt;">Outsourcing,
globalization, and mediated service encounters</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5423" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5425" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5427" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5429" class="" style="font-size: 12pt;">Telephone
service encounters</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5433" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5435" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5437" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5439" class="" style="font-size: 12pt;">(Im)politeness,
conflict and aggression in mediated service encounters</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5443" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5445" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5447" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5449" class="" style="font-size: 12pt;">Gender
in mediated service encounters</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5453" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5455" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5457" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5459" class="" style="font-size: 12pt;">Mediated
health care communication</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5463" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5465" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5467" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5469" class="" style="font-size: 12pt;">Conversational
structure of mediated service encounters</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5473" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5475" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5477" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5479" class="" style="font-size: 12pt;">Negotiation
in mediated service encounters</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5483" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5485" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5487" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5489" class="" style="font-size: 12pt;">Mediated
service encounters in academic contexts</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5493" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5495" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5497" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5499" class="" style="font-size: 12pt;">Mediated
service encounters in business contexts</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5503" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5505" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5507" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5509" class="" style="font-size: 12pt;">Mediated
service encounters in tourism contexts</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5513" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5515" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5517" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5519" class="" style="font-size: 12pt;">Mediated
service encounters and social media</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5523" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5525" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5527" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5529" class="" style="font-size: 12pt;">Mediation
in mediated service encounters</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5533" style="margin-left: 0.5in;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5535" class="" style="font-size: 12pt;">·<span id="yiv9440116672yui_3_16_0_1_1455120606619_5537" class="" style="font-size: 7pt; font-family: 'Times New Roman';"> </span></span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5539" class="" style="font-size: 12pt;">On-line
reviews</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_4923" style="margin-left: 0.5in;">
</div>
<ul type="disc" dir="ltr" id="yiv9440116672yui_3_16_0_1_1455120606619_5543" class="" style="margin-top: 0in;">
<li class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5545" style="text-align: justify;">
<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5547" class="">Communication between service providers and customers in cross-cultural contexts</span></li></ul>
<div id="yiv9440116672yui_3_16_0_1_1455120606619_5550" class="" style="text-align: justify;">
<font face="Times New Roman,serif" id="yui_3_16_0_1_1455120606619_12573" class=""><br id="yui_3_16_0_1_1455120606619_12575" class="">
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<span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5107" class="">Proposal</span>s (original research) should be circa <b id="yiv9440116672yui_3_16_0_1_1455120606619_5109" class="">350 words long </b>and should focus on<b id="yiv9440116672yui_3_16_0_1_1455120606619_5111" class=""> multimodality/or
discourse analysis</b>. All submissions should be written in English and sent to the editors before <b id="yiv9440116672yui_3_16_0_1_1455120606619_5113" class="">31<sup id="yiv9440116672yui_3_16_0_1_1455120606619_5115" class="">st</sup> March 2016</b>:</div>
<div id="yiv9440116672yui_3_16_0_1_1455120606619_5119" class="" style="margin: 0in 0in 0.0001pt; line-height: 18.4px;">
</div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5123" style="margin-left: 35.7pt; line-height: 18.4px;">
<span lang="ES-TRAD" id="yiv9440116672yui_3_16_0_1_1455120606619_5125" class="">-<span id="yiv9440116672yui_3_16_0_1_1455120606619_5127" class="" style="font-size: 7pt; line-height: normal; font-family: 'Times New Roman';"> </span></span><span lang="ES-TRAD" id="yiv9440116672yui_3_16_0_1_1455120606619_5129" class="">Pilar
Garcés-Conejos Blitvich (</span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5131" class=""><a rel="nofollow" ymailto="mailto:pgblitvi@uncc.edu" target="_blank" href="mailto:pgblitvi@uncc.edu" id="yiv9440116672yui_3_16_0_1_1455120606619_5133" class="" style="color: rgb(25, 106, 212);"><span lang="ES" id="yiv9440116672yui_3_16_0_1_1455120606619_5135" class="">pgblitvi@uncc.edu</span></a></span><span lang="ES" id="yiv9440116672yui_3_16_0_1_1455120606619_5137" class="">)</span><span lang="ES-TRAD" id="yiv9440116672yui_3_16_0_1_1455120606619_5139" class=""></span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5143" style="margin-left: 35.7pt; line-height: 18.4px;">
<span lang="ES" id="yiv9440116672yui_3_16_0_1_1455120606619_5145" class="">-<span id="yiv9440116672yui_3_16_0_1_1455120606619_5147" class="" style="font-size: 7pt; line-height: normal; font-family: 'Times New Roman';"> </span></span><span lang="ES-TRAD" id="yiv9440116672yui_3_16_0_1_1455120606619_5149" class="">Lucía
Fernández-Amaya (</span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5151" class=""><a rel="nofollow" ymailto="mailto:lferama@upo.es" target="_blank" href="mailto:lferama@upo.es" id="yiv9440116672yui_3_16_0_1_1455120606619_5153" class="" style="color: rgb(25, 106, 212);"><span lang="ES-TRAD" id="yiv9440116672yui_3_16_0_1_1455120606619_5155" class="">lferama@upo.es</span></a></span><span lang="ES-TRAD" id="yiv9440116672yui_3_16_0_1_1455120606619_5157" class="">)</span><span lang="ES" id="yiv9440116672yui_3_16_0_1_1455120606619_5159" class=""></span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5163" style="margin-left: 35.7pt; line-height: 18.4px;">
<span lang="ES" id="yiv9440116672yui_3_16_0_1_1455120606619_5165" class="">-<span id="yiv9440116672yui_3_16_0_1_1455120606619_5167" class="" style="font-size: 7pt; line-height: normal; font-family: 'Times New Roman';"> </span></span><span lang="ES-TRAD" id="yiv9440116672yui_3_16_0_1_1455120606619_5169" class="">María
de la O Hernández-López (</span><span lang="EN-GB" id="yiv9440116672yui_3_16_0_1_1455120606619_5171" class=""><a rel="nofollow" ymailto="mailto:mariolahl@upo.es" target="_blank" href="mailto:mariolahl@upo.es" id="yiv9440116672yui_3_16_0_1_1455120606619_5173" class="" style="color: rgb(25, 106, 212);"><span lang="ES" id="yiv9440116672yui_3_16_0_1_1455120606619_5175" class="">mariolahl@upo.es</span></a></span><span lang="ES" id="yiv9440116672yui_3_16_0_1_1455120606619_5177" class="">)</span></div>
<div class="" id="yiv9440116672yui_3_16_0_1_1455120606619_5181" style="margin-left: 0.5in;">
<span lang="ES" id="yiv9440116672yui_3_16_0_1_1455120606619_5183" class="" style="font-size: 8pt;"> </span></div>
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Please do not hesitate to contact us if you have any questions and feel free to circulate this call for papers among those who may be interested.</div>
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