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Project Digital Traditionalism warmly invites you to our lecture series in critical media studies. This Wednesday we are happy to host Vero Pájaro, whose work will be of interest not only to media scholars but anyone interested in in language, gender and power
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Cosplayers and crypto-grifters: The women of the Argentine libertarian right</h2>
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<span style="font-family: Aptos, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);"> </span><span style="font-family: Calibri, sans-serif; font-size: 16px; color: rgb(0, 0, 0);"><b>Prof. Verónica Pájaro, Universitet i Agder</b></span></p>
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<span style="font-family: Calibri, sans-serif; font-size: 16px; color: rgb(0, 0, 0);"><b>Weds 22.4 2pm CET</b></span></p>
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<span style="font-family: Calibri, sans-serif; font-size: 16px; color: rgb(0, 120, 215);"><a href="https://unilu.webex.com/unilu/j.php?MTID=m81018da20b6fc6721cba6de7eaaeedb3" data-outlook-id="4bcd3c2b-788c-43cb-9307-ca755cf5b0df" style="color: rgb(0, 120, 215); margin-top: 0px; margin-bottom: 0px;">https://unilu.webex.com/unilu/j.php?MTID=m81018da20b6fc6721cba6de7eaaeedb3</a></span></p>
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<span style="font-family: Aptos, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">With over 200,000 Instagram followers, @ladylemon is a cosplayer, anti-feminist influencer, and National Deputy for Javier Milei’s libertarian party
<i>La Libertad Avanza</i>. In her official accounts, ladylemon shares short video excerpts from her violent outbursts at the National Congress, alongside bikini and AI-generated portraits in costume. The aesthetics and performance of cosplay subcultures have
been appropriated and rebranded as central elements of the libertarian political aesthetic. </span></p>
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<span style="font-family: Aptos, sans-serif; font-size: 12pt; color: rgb(0, 0, 0);">In this talk I wish to examine the gendered and racialized aesthetics of social media cosplay performances by women in Argentina’s far-right, using Lemoine as a central case
study. I analyze how cosplay aesthetics and meme culture are strategically appropriated to produce a sexualized political persona aligned with anti-feminist, anti-abortion, and anti-vaccine discourses. While these performances depart from familiar right-wing
feminine archetypes such as the “tradwife”, they nonetheless reproduce and exploit discourses of feminine submission and objectification recognizable from global far right movements. Drawing on intersectional feminism and digital ethnography, the lecture invites
to explore how postmodern reactionary populism (Tebaldi, 2021) is mobilized by the women of the right in Argentina, while raising questions about researching far-right digital spaces.</span></p>
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