Raiders to broadcast game in Navajo (fwd)

[phil cash cash]

San Francisco Business Times - 1:31 PM PST Tuesday

Raiders to broadcast game in Navajo

http://sanfrancisco.bizjournals.com/sanfrancisco/stories/2005/11/07/daily20.html

The Oakland Raiders announced a deal to have the team's Nov. 13 game
broadcast on the radio in Navajo.

Radio station KTNN-AM of Window Rock, Ariz., will carry the game with
two announcers. The station's 50,000-watt signal reaches into New
Mexico, Utah, Colorado and Arizona.

Raiders' CEO Amy Trask said she decided to join with KTNN for the
upcoming home game versus the Denver Broncos as "another way to expand
our multi-cultural initiatives." The team has web sites and merchandise
in German, Chinese and Spanish and has two staff members who coordinate
multi-cultural events.

The Raiders picked KTNN because the station has done sports broadcasting
in the past, including covering Super Bowl XXX in 1996. More than
100,000 Navajo people speak the language, making it among the
most-spoken Native American languages in the United States. During
World War II, a code based on Navajo was used by code talkers to send
secure military messages over radio.

The Raiders' regular English broadcast on KSFO-AM and Spanish broadcast
on KZSF-AM will take place Nov. 13 as well.