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<br />Moderador/a: Carlos Subirats (U. Autónoma Barcelona), Mar Cruz
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<br />Editoras: Paloma Garrido (U. Rey Juan Carlos), Laura Romero
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<br />Programación y desarrollo: Marc Ortega (UAB)
<br />Directoras de reseñas: Alexandra Álvarez (U. Los Andes,
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España)
<br />Asesor/a: Isabel Verdaguer (UB), Gerd Wotjak (U. Leipzig,
Alemania)
<br />Colaboradoras/es: Julia Bernd (Cause Data Collective, EE.UU),
Antonio Ríos (UAB), Danica Salazar (UB)
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<br /></br><hr /><b>Evento científico: </b>III International Hamburg
Congress of Business Communication (III IHCW'11)<br />Hamburg
(Alemania), del 8 al 10 de septiembre de 2011<br />(1ª circular)<br
/>URL: <a href="http://www.arbuk.de/en/web/IHCW"
target="_blank">http://www.arbuk.de/en/web/IHCW</a><br
/><b>Información de:</b> Stefan Ohlrich
<stefan.ohlrich@studium.uni-hamburg.de><br /><hr /><br
/><b>Descripción</b><br /><p>The current economic crisis with its
unknown conclusion has thrown to light how closely intertwined today's
international economies are and what effect local crises can have
around the world, not only threatening the implosion of large
economies but also threatening to throw the self-regulating market
system into question.<br />The focus of the plenary and section
lectures will be on the diverse interactions of the conflicting areas
of economic activity, communications and globalisation with the
resulting design options.<br /><br />The analogy of the mythological
and historical building of the tower of Babel and how its completion
prevented confusion between speakers of different languages raises the
question of how communication processes have to be strategically
planned and implemented appropriate to the economic situation with the
processes already in place so as not to increase further risk
potentials. So closely linked issues are the use of verbal,
para-verbal, nonverbal and extra-verbal sign systems in their cultural
determinism and the influence of global and local corporations, global
organisations, national governments, legal institutions and -
ultimately - citizens' movements on the contents of the communication
and application of their codes. Modern communication technologies -
with them ever faster channels of communication and emerging media -
have proved essential.<br /><br />The reciprocal influences of
communications and economic globalisation and their impacts upon homo
economicus and the political individual must be discussed jointly by
scientists and representatives of leading businesses and non-profit
organisations in interdisciplinary discussions. Such an exchange
between science and industry will provide impetus for the corporate
communications practice and the training of students and contribute to
the discussion of recent communication problems and ensure that
expected future economical problems will not be exacerbated by
communication issues.<br /><br /><br />Topics<br /><br />- Confidence
and credibility crisis as a communication problem in the current
crisis<br />- Communication with policy makers, citizens and consumers
in national and global markets<br />- National versus global norms and
standards in business communication<br />- Intercultural communication
and trade<br />- Corporate cultures and identities in the conflict
between globalisation and localisation<br />- Lingua franca versus the
language of the consumer<br />- Business Language / Corporate wording
(language as a management feature)<br />- Information distribution
in-house and externally<br />- Use of communication tools
(advertising, PR, sponsorship, etc.): Global or local?<br />-
Communication as a commodity and product<br />- Use of media and text
design<br />- Corporate Responsibility / Corporate Social
Responsibility, Sustainability: Cover up or a communication
problem?<br /><br /><br />Call for Papers<br /><br />Lecture proposals
- including a paper proposal and abstract - should be sent to the
congress organizer by 20th April 2011. <br /><br />Notification of
whether or not a proposal has been accepted will be released by 2nd
May 2011.</p><br /><b>Área temática:</b> Análisis del discurso,
Filosofía del lenguaje, Lingüística cognitiva, Lingüística
computacional, Lingüística de corpus, Lingüística forense,
Lingüística histórica, Pragmática, Psicolingüística, Retórica,
Sociolingüística, Técnicas de comunicación<br /><br /><b>Entidades
Organizadoras: </b>Arbeitsbereich Unternehmenskommunikation; Chair of
Applied Lingusistics of the TU Dresden<br /><br /><b>Contacto:</b>
Arbeitsbereich Unternehmenskommunikation <ihcw@arbuk.de><br
/><br /><b>Comité científico</b><br /><p>Scientific Committee<br
/><br />Helle Kryger Aggerholm , Centre for Corporate Communication<br
/>Aarhus School of Business and Social Sciences, Aarhus University<br
/><br />Alfonso Corbacho Sánchez, Modern Languages and Comparative
Literature,<br />Extremadura University, Cáceres<br /><br />Jean-Marc
Delagneau, Romanic and Germanic Languages<br />Faculty of
International Affairs, Le Havre University<br /><br />Sambor Grucza,
Institute for Culturology and Linguistic Anthropology,<br />University
of Warsaw<br /><br />Juliane House, Language Teaching Research,
Institute for General und Applied Linguistics, University of
Hamburg<br /><br />Ernest W.B. Hess-Lüttich, Institute for German
Studies, University of Bern<br /><br />Annikki Marjatta Koskensalo,
German Studies and Language Teaching Research<br />Turku
University/Finland</p><b>Comité organizador</b><br /><p>arbuk -
Arbeitsbereich Unternehmenskommunikation. www.arbuk.de<br />c/o
Institut für Germanistik I<br />Universität Hamburg<br
/>Von-Melle-Park 6<br />20146 Hamburg<br /><br />In cooperation
with<br /><br />Prof. Dr. Axel Satzger<br />Angewandte Linguistik und
Fachsprachenforschung<br />Technische Universität Dresden<br
/>Fakultät Sprach-, Literatur- und Kulturwissenschaften<br
/>Zeunerstr. 1e<br />01062 Dresden<br /><br />E-Mail of the congress
organiser: ihcw@arbuk.de<br /><br />Prof. Dr. Theo Bungarten<br
/>theo.bungarten@uni-hamburg.de<br />Tel. +49 40 42838-4788 oder -4779
(Office of the Institute Germanistik I)<br />Fax: +49 40 42838-4785<br
/><br />Prof. Dr. Axel Satzger<br />satzger@rcs.urz.tu-dresden.de<br
/>Tel. +49 351 463-36403<br />Office:<br />Constanze Al Jabi<br />Tel:
+49 351 463-37591</p><br /><b>Lengua(s) oficial(es) del evento:
</b>español, inglés, alemán, francés<br /><br /><b>Nº de
información:</b> 1<br /><br /><b>Información en la web de
Infoling:</b><br /> <a
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