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<br /><b>Infoling 10.52 (2012)</b><br />ISSN: 1576-3404 </font>
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<br /><hr /><b>Novedad bibliográfica:</b><br />Paffey, Darren. 2012.
Language Ideologies and the Globalization of 'Standard' Spanish. UK:
Bloomsbury Publishing (formerly Continuum) (Colección: Advances
in Sociolinguistics. Formato: Hardback, 208 págs.,
ISBN: 1441187405, ISBN-13: 9781441187406. Precio: USD 140.00)<br
/><b>Compra-e:</b> <a
href="http://www.continuumbooks.com/books/detail.aspx?BookId=158717&SearchType=Basic"
target="_blank">http://www.continuumbooks.com/books/detail.aspx?BookId=158717&SearchType=Basic</a><br
/><b>Información de:</b> Ellena Moriarty
<Ellena.Moriarty@bloomsbury.com><br />Compartir: <a
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/><b>Descripción</b><br /><p> This book examines how language
ideologies are manifested in newspaper media. Using the Spanish press
as a case study it considers how media discourse both from and about
the Real Academia Española constitutes a set of 'language ideological
debates' in which the institution represents a vision of what the
Spanish language is and what it should be like. <br /><br />Paffey
adopts a Critical Discourse Analysis approach to a large corpus of
texts from Spain's best-selling daily newspapers, El País and ABC.
More generally, the book sheds light on how institutions produce and
maintain visions of 'standard language' in the contemporary context. A
global language, such as Spanish, is by nature more widely used
outside of the nation state in question than in it. <br /> <br />The
book covers recent research on language ideologies, standardization
and CDA and considers the application of these to three core
discursive themes: language unity and a concept of a 'panhispanic'
speech community; the RAE's construction of its authority; and
institutional ideologies and management of language on a global
scale.<br /><br /><b>Reviews</b><br /><br />"Paffey's book is an
impressive account to what extent the Spanish Language Academy frames
not only the public ideological debates about Spanish as a language,
but also the standardization efforts occurring in the Spanish speaking
world." <br />Rainer Enrique, Hamel Universidad Autónoma
Metropolitana, Mexico <br /><br />"Written in an accessible and
engaging style, <i>Language Ideologies and the Globalization of
'Standard' Spanish</i> offers a timely and comprehensive investigation
of ideological debates - past and present - about the Spanish
language. Nationalism, identity, standardization, globalization and
commodification are some of the fascinating issues upon which Paffey
anchors his critical scrutiny of the workings of key 'ideology
brokers' of the Spanish language, such as the Real Academia Española
and the mass media." <br />Professor Nuria Lorenzo-Dus Swansea
University, UK, and Chair of the International Association for the
Study of Spanish in Society</p><br /><b>Temática:</b>
Sociolingüística<br /><br /><b>Índice</b><br /><p>1. Introduction
<br />2. Language ideologies, critical discourse analysis and press
discourse <br />3. Language authorities and the standardisation of
Spanish <br />4. Linguistic unity and the global community of speakers
<br />5. The role and authority of the Real Academia Española and
other guardians of Spanish <br />6. The Spanish language in the world
<br />7. Conclusions <br /><br />Bibliography<br />Index</p><br
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