Poker News in German!

Harold F. Schiffman haroldfs at ccat.sas.upenn.edu
Sun Aug 6 16:11:25 UTC 2006


http://casino.pokernews.com/news/2006/8/pokernewscasino-now-available-german.htm

PokerNewsCasino now available in German
August 05, 2006
Elyshia P

Only days ago, the popular PokerNewsCasino informational website was
launched in French and is already proving very popular with
French-speaking online casino players. The early success of both the
English/French-language versions of PokerNewsCasino should bode well for
the latest PokerNewsGlobal website: a German version of PokerNewsCasino!
German-speaking online casino players can now use the PokerNewsCasino
resource to research online casinos and promotional offers, as well as
having access to the latest industry news and strategy articles written by
expert casino players.

According to a recent study, German-speakers are the fourth highest on the
table of internet users with 42 million (6.8% of total), behind English
(38.3% of total), Chinese and Japanese. French-speaking internet users are
eighth on the list with 22 million (3.5% of total). With the addition of
the German-language version of PokerNewsCasino, our online casino resource
is now available to 48.6% of internet users in their native language, or
an estimated 299 million internet users. There has been recent industry
speculation that the German government will relax its restrictions on the
industry in 2007, allowing online gambling companies to list on the German
Stock Exchange. If this eventuates, there is sure to be large growth in
the German online gambling industry, and the August 2006 launch of the
German-language version of PokerNewsCasino will be perfectly timed to
contribute to this growth.

There is large potential for online gambling industry growth within the
German market. The German government has maintained a fairly conservative
policy so far, resulting in very few land-based casinos. For example,
there is only one casino in Berlin, a city of almost 4 million people.
PokerNewsCasino editor Jonny Vincent has this to say about the launch of
the new German-language PokerNewsCasino:

"Prior to the launch of the English-language version of PokerNewsCasino,
PokerNews executives and I were confident there was a clear need for an
online casino informational website providing industry news and reviews
from a respected and trusted name in the industry. In the last few years,
PokerNewsGlobal has rapidly become a force in the poker industry through
the provision of cutting-edge news and strategy articles for poker
players, and we hoped PokerNewsCasino would be similarly received by
online casino players.

The initial success of PokerNewsCasino has been nothing short of
phenomenal, leading to the acceleration of plans to provide the
informational resource in languages other than English. Too often, in this
industry, non-English speaking gamblers are ignored with the vast majority
of gambling-related websites focusing only on English speakers. We intend
the French and German PokerNewsCasino websites to be the only the first
two of many more non-English language versions of our popular resource.

Over-reliance on the US market has long been a concern of the industry,
with recent developments in the US only adding to the concern.
PokerNewsGlobal is leading the way in Europe with our new websites
targeted primarily at French and German online casino players."



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